Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
International Marketing by Mary C. Gilly, R. Bruce Money, John L. Graham and Philip R. Cateora (2012, Hardcover)
World of Books was Second Sale (4952060)
99% positive feedback
Price:
$7.26
Free shipping
Returns:
30 days returns. Seller pays for return shipping.
Condition:
Notes: Item in good condition.
- Buy It NowInternational Marketing (Irwin Marketing) - Hardcover By Cateora, Philip - GOOD
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherMcGraw-Hill School Education Group
ISBN-100073529974
ISBN-139780073529974
eBay Product ID (ePID)143364742
Product Key Features
Number of Pages672 Pages
LanguageEnglish
Publication NameInternational Marketing
SubjectExports & Imports, International / Marketing, International / General
Publication Year2012
TypeTextbook
Subject AreaBusiness & Economics
AuthorMary C. Gilly, R. Bruce Money, John L. Graham, Philip R. Cateora
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight51 Oz
Item Length10.9 in
Item Width8.6 in
Additional Product Features
Edition Number16
Intended AudienceCollege Audience
LCCN2012-020780
Dewey Edition23
Grade FromCollege Freshman
IllustratedYes
Dewey Decimal658.84
Grade ToCollege Freshman
Table Of ContentPart One-An Overview Chapter 1: The Scope and Challenge of International Marketing Chapter 2: The Dynamic Environment of International Trade Part Two-The Cultural Environment of Global Markets Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global Markets Chapter 5: Culture, Management Style, and Business Systems Chapter 6: The Political Environment: A Critical Concern Chapter 7: The International Legal Environment: Playing by the Rules Part Three-Assessing Global Market Opportunities Chapter 8: Developing a Global Vision through Marketing Research Chapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East Chapter 11: Asia Pacific Region Part Four-Developing Global Marketing Strategies Chapter 12: Global Marketing Management: Planning and Organization Chapter 13: Products and Services for Consumers Chapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management Chapter 18: Pricing for International Markets Part Five-Implementing Global Marketing Strategies Chapter 19: Negotiating with International Customers, Partners, and Regulators Part Six-Supplementary Material The Country Notebook A Guide for Developing a Marketing Plan Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Market Plan
SynopsisInternational Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition! Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources., International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
LC Classification NumberHF1416.C375 2013
All listings for this product
Ratings and Reviews
Most relevant reviews
- Nov 20, 2018
The classic in the field
A good book at a great priceVerified purchase: YesCondition: Pre-owned
