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Graphic Design : A Concise History by Richard Hollis (2002, Trade Paperback)
AlibrisBooks (453130)
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About this product
Product Identifiers
PublisherThames & Hudson
ISBN-100500203474
ISBN-139780500203477
eBay Product ID (ePID)108471783
Product Key Features
Edition2
Book TitleGraphic Design : a Concise History
Number of Pages232 Pages
LanguageEnglish
TopicGraphic Arts / General
Publication Year2002
FeaturesRevised
IllustratorYes
GenreDesign
AuthorRichard Hollis
Book SeriesWorld of Art Ser.
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight17.6 Oz
Item Length8.3 in
Item Width5.9 in
Additional Product Features
Intended AudienceTrade
LCCN2001-087368
Dewey Edition21
Series Volume Number0
Dewey Decimal741.6/29
Edition DescriptionRevised edition
SynopsisFrom its roots in the development of printing, graphic design hasevolved as a means of identification, information, and promotion tobecome a profession and discipline in its own right., This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when designer products and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political--witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others., This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political--witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.
LC Classification NumberNC998.H65 2001
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