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About this product
Product Identifiers
PublisherCengage South-Western
ISBN-100324374852
ISBN-139780324374858
eBay Product ID (ePID)103105013
Product Key Features
Number of Pages672 Pages
LanguageEnglish
Publication NameBusiness Communication
Publication Year2007
SubjectBusiness Communication / General, Management
TypeTextbook
Subject AreaBusiness & Economics
AuthorKaren Schneiter Williams, Patricia Merrier, A. C. Krizan, Joyce P. Logan
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight46.5 Oz
Item Length10.1 in
Item Width7.9 in
Additional Product Features
Edition Number7
Intended AudienceCollege Audience
Dewey Edition21
Dewey Decimal808/.06665
Table Of ContentPart One: COMMUNICATION FUNDAMENTALS. 1. Business Communication Foundations. 2. Multicultural and Global Communication. 3. Technological, Legal, and Ethical Considerations. Part Two: EFFECTIVE COMMUNICATION DEVELOPMENT. 4. Principles of Business Communication. 5. Print and Electronic Messages. Part Three: CORRESPONDENCE APPLICATIONS. 6. Message Formats. 7. Positive, Neutral, and Social Business Messages. 8. Negative Messages. 9. Persuasive Messages. Part Four: WRITTEN REPORT APPLICATIONS. 10. Business Research and Report Writing. 11. Proposals, Business Plans, and Special Reports. 12. Visual Aids. Part Five: ORAL AND NONVERBAL COMMUNICATION. 13. Interpersonal Communication and Teamwork. 14. Listening and Nonverbal Messages. 15. Oral Communication Essentials. Part Six: EMPLOYMENT COMMUNICATION. 16. The Job Search and Resume. 17. Employment Communication and Interviewing.
SynopsisThe new, cutting-edge BUSINESS COMMUNICATION, 7e helps take your communication skills to a higher level by combining up-to-date technology to enhance learning with stellar content to give you the foundations needed for success in business. Reflecting today's e-inundated marketplace, this comprehensive text covers the basics for all forms of business communication, from letters to e-mail, business plans to presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids to Web blogs, interpersonal communication to instant messages, and everything in between.