The Mitsubishi Endeavor is a mid-size crossover sold only as a five-door SUV. It has a front engine design with either front-wheel or four-wheel drive. Although Mitsubishi had high hopes for the crossover, sales have dropped every year since its introduction for the 2004 model year. Initial reviews were favorable, but the Endeavor has failed to keep pace with competitors' vehicles. With low sales and poor reviews, the Endeavor may be a candidate for a redesign or production halt.
The Endeavor has a V6 engine pumping out 225 horsepower. The front-wheel drive model receives 15 miles per gallon in city driving and 21 on the highway. The four-wheel drive Endeavor makes 15 miles per gallon in city conditions and 19 on the highway. The Endeavor has room for five people and can tow up to 3,500 pounds. Mitsubishi designed the vehicle in Japan and manufactures it in Normal, Illinois.
Mitsubishi began producing the Endeavor for the 2004 model year. Critics gave favorable reviews at the release. Sales did not meet Mitsubishi's target numbers for the first year and have dropped every year since. Mitsubishi chose not to manufacture retail Endeavors for the 2009 model year, selling only fleet versions. Mitsubishi has tried minor fixes such as adjusting trims and standard options to spark sales. A lack of significant updates has left the Endeavor struggling against the competition. The Endeavor is in dire need of a complete redesign to compete with rival crossovers effectively.
Mitsubishi produces the Endeavor with LS or SE trim. Anti-lock disc brakes, stability control, and side curtain airbags are standard for both trims. The LS trim includes 17-inch alloy wheels, powered accessories, and cloth upholstery. An audio system with six speakers and Bluetooth capability are also included. The SE trim can be purchased with front-wheel or four-wheel drive. It has 18-inch alloy wheels, leather upholstery, and a Rockford Acoustics audio system. The front seats are heated, a rear-view camera is installed, and audio controls are on the steering wheel. Navigation and Sunroof packages have been changed to standard equipment for the SE trim. Notable options that can be bought for either trim are a towing package and remote starter. Side-steps can be factory-installed for shorter buyers.
The Insurance Institute for Highway Safety gave the Endeavor a Good rating in its 2010 front and side crash tests. The NHTSA rated the Endeavor five stars for driver crash safety in 2010. AutoPacific gave the Endeavor a 2006 Vehicle Satisfaction Award. Independent automotive reviewers have praised the Endeavor's passenger space, but complained that the overall design is no longer competitive with other manufacturers' crossovers. They have noted Mitsubishi has only given the Endeavor minor updates since its first year.
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