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The Price Is Wrong : Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing by Sarah Maxwell (2008, Hardcover)

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About this product

Product Information

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices'across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline'impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470139099
ISBN-13
9780470139097
eBay Product ID (ePID)
61794241

Product Key Features

Book Title
Price Is Wrong : Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Author
Sarah Maxwell
Format
Hardcover
Language
English
Topic
Marketing / General, General
Publication Year
2008
Genre
Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
9.4in
Item Height
1in
Item Width
6.4in
Item Weight
15.9 Oz

Additional Product Features

Lc Classification Number
Hb221.M416 2008
Reviews
"...will change your views about how pricing decisions are made and whether a price is really fair." Supply Management Thursday 22 May 2008 "...will change your views about how pricing decisions are made and whether a price is really fair." Supply Management Thursday 22 May 2008
Table of Content
Foreword ix Acknowledgments xiii About the Author xv Part I: Background Chapter 1: Introduction: "Play fair or I quit!" 3 Chapter 2: History: "A 'just' price is not God-given!" 13 Part II: Model Chapter 3: Model: "Now I'm not just annoyed, I'm furious!" 23 Chapter 4: Norms: "That's wrong, and we all know it!" 31 Chapter 5: Emotions: "You're not being fair and I hate you!" 41 Chapter 6: Expectations: "That price is a rip-off!" 47 Chapter 7: Outcomes: "You should get what you pay for!" 55 Chapter 8: Attributions: "The seller is to blame!" 65 Chapter 9: Process: "Ya gotta play by the rules!" 73 Chapter 10: Punishment: "Revenge is sweet!" 85 Chapter 11: Power: "Beware a customer wronged!" 93 Chapter 12: Trust: "Fair price? I doubt it!" 101 Part III: Applications Chapter 13: Modifications: "Sorry! The rules have changed!" 111 Chapter 14: Tipping: "Just don't stiff the waiter!" 119 Chapter 15: Discrimination: "It's unfair to charge me more than others!" 125 Chapter 16: Negotiations: "Split the difference. That's fair!" 133 Chapter 17: Taxes: "Paying taxes is as American as disliking taxes" 145 Chapter 18: Culture: "But I never ordered any bread!" 155 Chapter 19: Practices: "So how is a company supposed to price fairly?" 165 Notes 179 Glossary 205 References 213 Index 233
Copyright Date
2008
Lccn
2007-032153
Dewey Decimal
338.4/3
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

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item 4 The Price is Wrong: Understanding What Makes a Pri... by Maxwell, Sarah Hardback
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The Price Is Wrong : Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing by Sarah Maxwell (2008, Hardcover)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Price Is Wrong : Understanding What Makes a Price Seem Fair a

item 2 The Price Is Wrong : Understanding What Makes a Price Seem Fair a

item 3 The Price is Wrong: Understanding What Makes a Price Seem Fair and the Tr - GOOD

item 4 The Price is Wrong: Understanding What Makes a Pri... by Maxwell, Sarah Hardback

item 5 Price Is Wrong : Understanding What Makes a Price Seem Fair and the True Cost...

item 6 Price Is Wrong : Understanding What Makes a Price Seem Fair and the True Cost...

item 7 The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True...

Best Selling in Books

The Lost Book of Herbal Remedies by Claude Davis (2018, Paperback)

The Empyrean Ser.: Iron Flame by Rebecca Yarros (2023, Hardcover)

Outlive Gifford Bil (2023,Paperback)

If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)

The Book of Enoch by Enoch (2017, Hardcover)

Magic Tree House (R) Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, UK-Trade Paper)

Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)

Save on Books

Sailor Moon Raisonne ART WORKS 1991 - 2023 Normal Edition 9784065309094

😇, 😇DIAGNOSTIC STATISTICAL MANUAL OF MENTAL DISORDERSvTEXT REVISION DSM 5 TR

If I Did It: Confessions of the Killer by The Goldman Family (English) Paperback

Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne SEALED

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