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The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business by Timothy R. Pearson (2011, Trade Paperback)

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Number of Pages: 240. Weight: 0.8 lbs. Publication Date: 2011-08-15. Publisher: McGraw-Hill Education.

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The New York Times and USA Today Bestseller Reinvent your marketing to keep up with an ever-changing marketplace "A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world." --Robert Hanson, President, Global Levi's(R) Brand, Levis Strauss & Co. "Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone." --Bob Jeffrey, CEO, JWT "When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary." --Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton " The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications." --MaryLee Sachs, Chairman U.S., Hill & Knowlton "Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands--and drive profitable sales." --Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP "Tim Pearson's name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new 'do or die' rules of business." --Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas "Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great." --R. David Hoover, Chairman, President and CEO, Ball Corporation About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing--and bring your company's marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can't be measured. It all adds up to the age-old belief that marketing is an art, not a science--which couldn't be further from the truth. The Old Rules of Marketing Are Dead is a road map for breaking out of old, established--and increasingly ineffective--routines and reinventing your organization's marketing by: Positioning marketing as a business partner--not as a tool for meeting a strategic objective Holding marketing accountable for results with the application of hard data-- not vague qualitative measurements Providing leadership within your organization--not following the direction of everyone else From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up--to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create gro

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0071788220
ISBN-13
9780071788229
eBay Product ID (ePID)
128423332

Product Key Features

Book Title
Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business
Author
Timothy R. Pearson
Format
Trade Paperback
Language
English
Topic
Marketing / General, Customer Relations
Publication Year
2011
Genre
Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
12.8 Oz

Additional Product Features

Copyright Date
2011
Dewey Decimal
658.827
Intended Audience
Trade
Dewey Edition
22

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The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business by Timothy R. Pearson (2011, Trade Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Br - VERY GOOD

item 2 The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand a - GOOD

item 3 The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reig

item 4 The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reig

item 5 The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and...

item 6 The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your

item 7 The Old Rules of Marketing Are Dead..., Pearson, Timoth

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If I Did It : Confessions of the Killer by The Goldman The Goldman Family and O. J. Simpson (2008, Trade Paperback)

The Book of Enoch by Enoch (2017, Hardcover)

Magic Tree House (R) Ser.: Magic Tree House Books 1-28 Boxed Set by Mary Pope Osborne (2008, UK-Trade Paper)

Fast Like a Girl : A Woman's Guide to Using the Healing Power of Fasting to Burn Fat, Boost Energy, and Balance Hormones by Mindy Pelz (2022, Hardcover)

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