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Tecnicas de Mineria de Datos para la Retencion de Clientes by Macias Rodriguez Miguel (Paperback, 2011)

About this product

About this product

Product Information

A mediados de la decada de los 90's, las principales instituciones financieras del pais desarrollaron en Mexico el concepto Banca de Seguros, el cual se caracteriza por ofrecer productos simples, integrales e innovadores, a traves de la red de sucursales bancarias. El crecimiento que ha tenido este sector en los ultimos anos ha sido muy importante, llegando a tener, hacia finales del 2004, un 20% de participacion en el mercado mexicano de seguros. Sin embargo, una constante que se presenta en las instituciones de Banca de Seguros del pais, es el alto porcentaje en la cancelacion de polizas; llegando a tener, en algunos productos, niveles de cancelacion del 80% con respecto al total emitido. Al mismo tiempo, cerca del 70% de las cancelaciones se realizan durante el primer ano de vigencia del seguro, lo cual significa un alto costo para las empresas. En funcion a lo expuesto anteriormente, surge la necesidad en las instituciones de Banca de Seguros del pais, de contar con modelos predictivos que apoyen y fortalezcan sus estrategias de retencion de clientes.

Product Identifiers

Publisher
Eae Editorial Academia Espanola
ISBN-13
9783846566152
eBay Product ID (ePID)
141452671

Product Key Features

Author
Macias Rodriguez Miguel
Publication Name
Tecnicas De Mineria De Datos Para La Retencion De Clientes
Format
Paperback
Language
Spanish
Subject
Engineering & Technology
Publication Year
2011
Type
Textbook
Number of Pages
160 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
245g

Additional Product Features

Title_Author
Macias Rodriguez Miguel

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