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SPORTS AND ENTERTAINMENT MARKETING UPDATED, PRECISION By Ken Kaser & Dotty B. - Picture 1 of 1

Sports and Entertainment Marketing Updated, Precision Exams Edition by Dotty B. Oelkers and Ken Kaser (2018, Hardcover, Revised edition)

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SPORTS AND ENTERTAINMENT MARKETING UPDATED, PRECISION EXAMS EDITION By Ken Kaser, Dotty B. Oelkers - Hardcover **BRAND NEW**.

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Product Information

SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook encourage students to relate marketing concepts to real-life businesses with exciting examples of famous athletes and celebrities while each chapter also offers a group project and preparation for BPA, DECA, and FBLA competitive events.MindTap for Sports and Entertainment Marketing Updated, Precision Exams Edition, 4th edition is the digital learning solution that helps teachers engage and transform today's students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. MindTap for this course includes the full, interactive eBook as well as auto-graded reading activities throughout the eBook for each lesson as well as student tools like flashcards, practice quizzes, and auto-graded homework and tests.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1337904023
ISBN-13
9781337904025
eBay Product ID (ePID)
242625698

Product Key Features

Author
Ken Kaser, Dotty B. Oelkers
Publication Name
Sports and Entertainment Marketing Updated, Precision Exams Edition
Format
Hardcover
Language
English
Features
Revised
Publication Year
2018
Type
Textbook
Number of Pages
448 Pages

Dimensions

Item Length
11.2in
Item Height
0.9in
Item Width
8.8in
Item Weight
41.7 Oz

Additional Product Features

Lc Classification Number
Gv716
Edition Description
Revised Edition
Edition Number
4
Table of Content
1.What Is Sports and Entertainment Marketing?2.Putting the Customer First.3.Sports and Entertainment Means Business.4.The Wide World of Sports and Entertainment.5.Marketing-Information Management.6.The Product is Sports and Entertainment.7.Managing the Channels.8.The Economics of Supply and Demand.9.Sports and Entertainment Promotion.10.Promotional Planning.11.Selling Sports and Entertainment.12.The Marketing Game Plan.13.Sports and Entertainment Legal Issues.14.Business Ownership and Leadership.15.Scoring a Career.
Copyright Date
2019
Target Audience
College Audience
Topic
Marketing / General, Business Aspects, General, Advertising & Promotion, Teaching Methods & Materials / General
Lccn
2018-300809
Dewey Decimal
796.0698
Dewey Edition
23
Illustrated
Yes
Genre
Education, Business & Economics, Sports & Recreation

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Picture 1 of 1

Sports and Entertainment Marketing Updated, Precision Exams Edition by Dotty B. Oelkers and Ken Kaser (2018, Hardcover, Revised edition)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Sports and Entertainment Marketing Updated, Precision Exams Editi

item 2 Sports and Entertainment Marketing Updated, Precision Exams Editi

item 3 Sports and Entertainment Marketing Updated, Precision Exams Edition

item 4 Sports and Entertainment Marketing - Hardcover, by Kaser Ken; Oelkers - Good

item 5 Sports and Entertainment Marketing Updated Edition Kaser

item 6 Sports and Entertainment Marketing 4e Precision Exams Edition

item 7 Sports and Entertainment Marketing Updat..., Kaser, Ken

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PMBOK® Guide Ser.: Guide to the Project Management Body of Knowledge (PMBOK Guide) and the Standard for Project Management by Project Management Institute (2021, Trade Paperback)

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