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In the business world of rock bottom prices and "Big Box" stores, we are all seeing small business go "out of business". There are also the few enduring small business that seem to thrive in a community where others have failed. The secret theses business' likely possess is found within the cover of this book. Raving Fans is the way to keep loyal customers coming back for more. They will spend more money in your store and come back twice as often to do it if you follow the principles found in this book. I personally implemented several of the strategies in my organization and I have seen noticeable results come from it.
This is a book you should read every year or two!
Verified purchase: Yes | Condition: Pre-owned
Have loved this book for years. Happy to finally have my own copy!
Verified purchase: Yes | Condition: Pre-owned
Overall, this is an easy to read book that packs some powerful information. If you are in a profession that is service related (self employed, sales, customer service ect...), then you, your co-workers and employees need to read this. At most it will take 2 hours. The last bit of advice is by far the best and can be applied to all aspects of your life for positive results. Skip the television for the night, pick up this book and you will not be sorry.
I loved how quick and easy it was to read. It was very inspirational. Only dislike was that it was about a Fairy Godmother and I'd have enjoyed it just as well if it had been a mentor person instead of make believe. Bought it because it was recommended highly by our Real Estate office. Great book for anyone working with public relations.
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