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Shipping: + $4.99 Shipping
Shipping: + $4.99 Shipping
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections. See all condition definitions- opens in a new window or tab
|Seller Notes:||“Has folded pages and writing in book. Some dirt and wear.”|
|A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.|
|Publisher||Knopf Doubleday Publishing Group|
|eBay Product ID (ePID)||1028716|
|Product Key Features|
|Additional Product Features|
|Number of Pages||224 Pages|
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A1980s Ad Man Reminisces - nice, but no real guidance
No doubt Ogilvy was one of the Titans of advertising. This is a fun and easy to read romp through his career, full of anecdotes about working for, with, and in an agency. There are many general suggestions of the basics of advertising, and numerous photos of great ads in the past. Unfortunately, I bought this book hoping for insight into writing compelling copy and laying out an effective page. Very little along those lines was provided by the book. A fun, nostalgic read? Sure, but that is not what I anticipated, wanted or needed.
Verified purchase: Yes | Condition: pre-owned | Sold by: goodwillbks
Real Inspiration for Writers in A World of Social Media and Fancy Graphics --The Power of Words
The Book is Awesome. Any young person that think they want to work in Advertising, this Book is A Must Have. You will learn more about Advertising, Direct Mail & Copywriting than listening to some professor philosphy but might not have ever really worked in the field in real life. Fancy Graphics is not always what motivate people to buy. Long copy as a salesperson and way to make sales must not ever be under estimated. Benefits. How will a product really make a difference in a person life. Those things are what motivate people to buy and move to action. Good stories and life lessons and life jewels. Benefits told in a plain down to earth manner in story form outperform pretty and fancy graphics. Writers will really be inspired by this book for many reasons.
Verified purchase: Yes | Condition: pre-owned | Sold by: worldofbooksusa
Great Marketing Information
Excellent book by David Ogilvy. Basic Marketing rules never change, the psychology is the same as it was 50 years ago. David gives us a look at all the rules that still work today. I recommend this book, and I think its a great value.
Verified purchase: Yes | Condition: pre-owned | Sold by: goodwillbookwor...
Ogilvy's advertising genius
Ogilvy gives such tried and true wisdom about advertising. There are insights that in it that will change the way I do advertising from now on. It is a concentrated and powerful guide. There is a chapter regarding about sex in advertising that I do not approve of and have ripped out of the book.