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Advances in International Marketing Ser.: Advances in International Marketing by S. Tamer Cavusgil (1990, Hardcover)

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Language: English. Number of Pages: 260. Publication Date: 1990-11-16. Publisher: Jai Press Inc.

About this product

Product Identifiers

PublisherEmerald Publishing The Limited

ISBN-101559381280

ISBN-139781559381284

eBay Product ID (ePID)779063

Product Key Features

Number of Pages260 Pages

LanguageEnglish

Publication NameAdvances in International Marketing

SubjectMarketing / General, Multicultural Education, International / General

Publication Year1990

TypeTextbook

Subject AreaEducation, Business & Economics

AuthorS. Tamer Cavusgil

SeriesAdvances in International Marketing Ser.

FormatHardcover

Dimensions

Item Height0.7 in

Item Weight19.2 Oz

Item Length9.2 in

Item Width6.1 in

Additional Product Features

Intended AudienceScholarly & Professional

Dewey Edition20

Series Volume Number4

Volume NumberVol. 4

Dewey Decimal658.8/48

SynopsisAdvances in International Marketing has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. While some contributors focus on managerial issues, others take a public policy or a comparative perspective., For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process., For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.