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Writing for the Web : Composing, Coding, and Constructing Web Sites by J. D. Applen (2013, Hardcover)

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About this product

Product Identifiers

PublisherRoutledge

ISBN-100415883253

ISBN-139780415883252

eBay Product ID (ePID)99725707

Product Key Features

Number of Pages320 Pages

Publication NameWriting for the Web : Composing, Coding, and Constructing Web Sites

LanguageEnglish

Publication Year2013

SubjectCommunication Studies, Authorship, Web / Design, Rhetoric, Technical Writing

TypeTextbook

AuthorJ. D. Applen

Subject AreaComputers, Technology & Engineering, Language Arts & Disciplines

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight19.2 Oz

Item Length9.2 in

Item Width6.4 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2012-038732

Dewey Edition23

IllustratedYes

Dewey Decimal006.7

Table Of ContentChapter 1 Old Media, New Media, and Knowledge Chapter 2 The Internet and HTML Chapter 3 Cascading Style Sheets Chapter 4 Rhetoric and Writing Chapter 5 Layout and Organization Chapter 6 Major Web Site Projects

SynopsisWriting for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization's texts.

LC Classification NumberTK5105.888.A63 2013