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Methods for Social Inquiry Ser.: Focus Groups for the Social Science Researcher by Jennifer Cyr (2019, Hardcover)
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Author Jennifer Cyr. What is a focus group?. Why do we use them?. When should we use them?. When should we not?. First, they are inherently social in form. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.
- Buy It NowFocus Groups for the Social Science Researcher by Jennifer Cyr (English) Hardcov
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About this product
Product Identifiers
PublisherCambridge University Press
ISBN-101107189160
ISBN-139781107189164
eBay Product ID (ePID)17038821903
Product Key Features
Number of Pages142 Pages
Publication NameFocus Groups for the Social Science Researcher
LanguageEnglish
SubjectMethodology, Research
Publication Year2019
TypeTextbook
Subject AreaSocial Science
AuthorJennifer Cyr
SeriesMethods for Social Inquiry Ser.
FormatHardcover
Dimensions
Item Height0.4 in
Item Weight11.6 Oz
Item Length9.3 in
Item Width6.2 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2018-042781
ReviewsAdvance priase: 'Focus Groups for the Social Science Research by Jennifer Cyr articulates explicit, clear, and excellent suggestions on how to effectively use focus groups in social science research. It is likely to be the standard reference on this subject. In the future, whenever my students are considering using focus groups, I will direct them to this valuable work.' Scott Mainwairing, Jorge Paulo Lemann Professor of Brazil Studies, Harvard Kennedy School
Dewey Edition23
IllustratedYes
Dewey Decimal300.723
Table Of ContentIntroduction; 1. When to use focus groups; 2. Preparing for the focus groups; 3. Undertaking focus groups; 4. Analyzing focus groups and presenting the results; Conclusion.
SynopsisWhat is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection., A concise and accessible introduction to focus groups, Cyr highlights the unique, inter-related features of the method for data collection in social science. She explains if, when, and how to use focus groups effectively as a stand-alone method, or as part of a multi-method research design.
LC Classification NumberH61.28.C87 2019
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