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Good Is the New Cool: Market Like You G..., Bobby Jones
US $7.69
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy It NowGood Is the New Cool: Market Like You G..., Bobby Jones
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eBay item number:354682476788
Item specifics
- Condition
- ISBN
- 1682450465
- EAN
- 9781682450468
- Date of Publication
- 20161027
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- Good Is the New Cool: Market Like You Give a Damn
- Artist
- Bobby Jones
- Brand
- N/A
- Colour
- N/A
- Book Title
- Market like You Give a Damn : Making Good the New Cool for Maximum Profits and Good Karma
- Publisher
- Regan Arts
- Item Length
- 8.2 in
- Publication Year
- 2016
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Social Science, Business & Economics
- Topic
- Marketing / General, Business Ethics, Entrepreneurship, Philanthropy & Charity, New Business Enterprises
- Item Weight
- 16.7 Oz
- Item Width
- 5.5 in
- Number of Pages
- 304 Pages
About this product
Product Identifiers
Publisher
Regan Arts
ISBN-10
1682450465
ISBN-13
9781682450468
eBay Product ID (ePID)
222049286
Product Key Features
Book Title
Market like You Give a Damn : Making Good the New Cool for Maximum Profits and Good Karma
Number of Pages
304 Pages
Language
English
Topic
Marketing / General, Business Ethics, Entrepreneurship, Philanthropy & Charity, New Business Enterprises
Publication Year
2016
Illustrator
Yes
Genre
Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16.7 Oz
Item Length
8.2 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-939710
Reviews
" Good Is the New Cool has defined inspiring and timeless principles that will benefit your business, whether big or small--find your purpose, build a community, tell your stories, and be real." --JOE DAWSON , Director, Global Cultural Marketing & Social Impact, Sonos, "With people saying they wouldn't care if 74 percent of brands disappeared tomorrow, marketers need to reimagine why their brands exist and how they engage with people. The intersection of the three c's (culture, commerce, and conscience) is the winning formula for marketers who understand they are no longer selling to people, but how they now must engage with them." -- Carol Cone , CEO, Purpose Collaborative, "The perfect marriage of consciousness and capitalism, this book will transform your business--and possibly the world." -- Kelly Cutrone , television personality, publicist, and New York Times bestselling author, "The perfect marriage of consciousness and capitalism, this book will transform your business--and possibly the world." -- Kelly Cutrone , television personality, publicist, and New York Times bestselling author, "Bobby and Afdhel shine a light on the global changemakers using their creative influence for good, and illustrate how bold action can both push culture forward and lead to impactful and lasting social change." --MICHAELLA SOLAR-MARCH , Global Director of Member Events & Programming, Soho House, " Good Is the New Cool 's intersection of the three c's (culture, commerce, and conscience) is the winning formula for marketers who understand they are no longer selling to people, but now must engage with them." -- Carol Cone , CEO, Purpose Collaborative, "Every business, brand, and individual involved in the business of brands should sit up and take note." -- Paul Woolmington, CEO, Canvas Worldwide, "The beautiful thing is that a purpose-driven existence doesn't have to happen outside of your day job. Good Is the New Cool offers a clear and inspirational formula for individuals and brands to bring happiness and meaning into their everyday lives." --TAUNA DEAN , Head of Social Purpose, adidas America, "Every business, brand, and individual involved in the business of brands should sit up and take note." -- Paul Woolmington, CEO, Canvas Worldwide
Dewey Edition
23
Dewey Decimal
658.8
Synopsis
Good Is the New Cool will revolutionize how companies can position themselves and their brands, exploring a new philanthropy-based business model and the millennial pioneers driving it to entrepreneurial success., Overwhelmingly, surveys and statistics show that millennials value products from companies with morally justifiable ambitions far more than wasteful or seemingly amoral competitors; as their influence on the marketplace grows, companies must adapt. Good Is the New Cool examines this blossoming brand philosophy and profiles its current supporters. It exposes a compelling new path for potential start-ups or small businesses while reaffirming an essential need for generosity., "We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." --From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands--while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool--but now they need to be good, too. It's a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won't be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool , a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles--from "Treat People as Citizens, Not Consumers," to "Lead with the Cool"--and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won't just change your business--it will change the world.
LC Classification Number
HF5414.A95 2016
Item description from the seller
About this seller
worldofbooksinc
97.7% positive feedback•1.1M items sold
97.7% positive feedback
1.1M items sold
Seller feedback (254,083)
- k***k (4141)- Feedback left by buyer.Past 6 monthsVerified purchaseVery nice book! Packed well and sent fast! Nice seller, great communication!! The book is as described - great condition, nice and clean!! Great price - I am very pleased with the item and service so would definitely buy from this seller again! Thank you so much for a fast, easy and honest transaction - it is a pleasure to deal with this 5 star seller!!!Eyewitness to the Gods: What I Kept..., Erich von Danik (#276155526889)
- b***b (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent transaction. Great value for great quality book. Packaging was very good and the book was in better condition than described and the appearance is very good as well. Shipping was timely and fair. Excellent seller!
- l***o (163)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller packaged this item well so it was protected during shipping. I received it in a timely manner. The book is in the condition as described and was priced at a good price. Great seller, I would definitely purchase from them again.A. J. Liebling: World War II Writings (LOA #181): Th... (#354998037670)
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Seller feedback (254,083)
- k***k (4141)- Feedback left by buyer.Past 6 monthsVerified purchaseVery nice book! Packed well and sent fast! Nice seller, great communication!! The book is as described - great condition, nice and clean!! Great price - I am very pleased with the item and service so would definitely buy from this seller again! Thank you so much for a fast, easy and honest transaction - it is a pleasure to deal with this 5 star seller!!!Eyewitness to the Gods: What I Kept..., Erich von Danik (#276155526889)
- b***b (49)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent transaction. Great value for great quality book. Packaging was very good and the book was in better condition than described and the appearance is very good as well. Shipping was timely and fair. Excellent seller!
- l***o (163)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller packaged this item well so it was protected during shipping. I received it in a timely manner. The book is in the condition as described and was priced at a good price. Great seller, I would definitely purchase from them again.A. J. Liebling: World War II Writings (LOA #181): Th... (#354998037670)