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About this product
Product Identifiers
PublisherCengage South-Western
ISBN-100538622903
ISBN-139780538622905
eBay Product ID (ePID)609644
Product Key Features
Number of Pages576 Pages
LanguageEnglish
Publication NameBusiness in a Global Economy : Text
SubjectGeneral, International / General, Teaching Methods & Materials / General
Publication Year1995
TypeTextbook
AuthorLes Dlabay, Jim Scott
Subject AreaEducation, Business & Economics
FormatHardcover
Dimensions
Item Weight44.9 Oz
Item Length10.6 in
Item Width8.7 in
Additional Product Features
Intended AudienceCollege Audience
Table Of ContentUnit 1: The World of International Business. 1. We Live In a Global Economy. 2. Our Global Economy. 3. Cultural Influences on Business. 4. Governmental and Political Influences on Business. Unit 2: Organizing for International Business. 5. Structures of International Business Organizations. 6. Importing, Exporting, and Trade Relations. 7. Foreign Exchange and International Finance. 8. Legal Agreements Around the World. 9. Global Entrepreneurship and Small Business Management Unit 3: Managing in a Global Environment. 10. Management Principles in Action. 11. Human Resource Management. 12. International Career Planning. 13. Organized Labor. 14. Challenges of Multinational Enterprises. Unit 4: Information and Production Systems for Global Business. 15. Information Needs for Global Business Activities 16. Technology in Global Business. 17. Production Systems for Global Business Unit 5: Marketing in a Global Economy 18. Global Marketing and Consumer Behavior 19. Developing Goods and Services for Global Markets 20. Global Pricing and Distribution Strategies. 21. Global Promotional Strategies Unit 6: Global Financial Management 22. Global Financial Institutions 23. International Business Risk Appendices.
SynopsisThis text provides everything you need to teach students the basics of international business! It is specifically designed to provide the vision and skills necessary to become a successful world-class employee in our global economy., This book is specifically designed to provide the user with the vision and skills necessary to function successfully as world-class employees in a global economy., This text provides everything you need to teach students the basics of international business It is specifically designed to provide the vision and skills necessary to become a successful world-class employee in our global economy.