Marketing Of Agricultural Products, 9Th Edn by Richard L. Kohls NEW Paperback

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eBay item number:335256279623
Last updated on Apr 24, 2025 05:40:13 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Marketing Of Agricultural Products, 9Th Edn
Genre
Books
Original Language
English
Intended Audience
Young Adults
ISBN
9780130105844
Subject Area
Technology & Engineering, Business & Economics
Publication Name
Marketing of Agricultural Products
Publisher
Prentice Hall PTR
Item Length
10.3 in
Subject
Industries / Agribusiness, Agriculture / General
Publication Year
2001
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.3 in
Author
Richard L. Kohls, Joseph N. Uhl
Features
Revised
Item Weight
41.1 Oz
Item Width
8.3 in
Number of Pages
544 Pages

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130105848
ISBN-13
9780130105844
eBay Product ID (ePID)
1919723

Product Key Features

Number of Pages
544 Pages
Language
English
Publication Name
Marketing of Agricultural Products
Publication Year
2001
Subject
Industries / Agribusiness, Agriculture / General
Features
Revised
Type
Textbook
Author
Richard L. Kohls, Joseph N. Uhl
Subject Area
Technology & Engineering, Business & Economics
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
41.1 Oz
Item Length
10.3 in
Item Width
8.3 in

Additional Product Features

Edition Number
9
Intended Audience
College Audience
LCCN
2001-033197
Dewey Edition
19
Illustrated
Yes
Dewey Decimal
381/.41
Edition Description
Revised edition
Table Of Content
I. THE FRAMEWORK OF THE MARKETING PROBLEM. 1. Introduction to Food Marketing. 2. Analyzing Agricultural and Food Markets. 3. Agricultural Production and Marketing. II. FOOD MARKETS AND INSTITUTIONS. 4. Food Consumption and Marketing. 5. Food Processing and Manufacturing. 6. Food Wholesaling and Retailing. 7. The International Food Market. III. PRICES AND MARKETING COSTS. 8. Price Analysis and the Exchange Function. 9. Competition in Food Markets. 10. Farm and Food Prices. 11. Food Marketing Costs. IV. FUNCTIONAL AND ORGANIZATIONAL ISSUES. 12. The Changing Organization of Food Markets. 13. Cooperatives in the Food Industry. 14. Market Development and Demand Expansion. 15. Market and Bargaining Power. 16. Market Information. 17. Standardization and Grading. 18. Transportation. 19. Storage. 20. Risk Management and the Futures Market. V. THE GOVERNMENT AND FOOD MARKETING. 21. Government, Price, Income and Marketing Programs. 22. Food Marketing Regulations. VI. COMMODITY MARKETING. 23. Livestock and Meat Marketing. 24. Milk and Dairy Product Marketing. 25. Poultry and Egg Marketing. 26. Grain Marketing. 27. Cotton and Textile Marketing. 28. Tobacco and Tobacco Product Marketing. 29. Fruit and Vegetable Marketing. Glossary. Index.
Synopsis
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing., For beginning-level food marketing courses in departments of agricultural economics. Marketing of Agricultural Products has provided instructors a comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It blends marketing and economic theory with real world analytical tools in order to assist students in better understanding the food system and making profitable marketing decisions.
LC Classification Number
HD9000.5.K57 2002

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