Entrepreneurial Small Business by Jerome Katz and Richard P. Green (2010,...

2013rocco23
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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Level
Business
ISBN
9780073381572
Subject Area
Business & Economics
Publication Name
Entrepreneurial Small Business
Publisher
McGraw-Hill Higher Education
Item Length
11.2 in
Subject
Entrepreneurship, Small Business
Publication Year
2010
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.2 in
Author
Jerome Katz, Richard P. Green
Item Weight
64.7 Oz
Item Width
8.8 in
Number of Pages
800 Pages
Category

About this product

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0073381578
ISBN-13
9780073381572
eBay Product ID (ePID)
77965907

Product Key Features

Number of Pages
800 Pages
Language
English
Publication Name
Entrepreneurial Small Business
Publication Year
2010
Subject
Entrepreneurship, Small Business
Type
Textbook
Subject Area
Business & Economics
Author
Jerome Katz, Richard P. Green
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
64.7 Oz
Item Length
11.2 in
Item Width
8.8 in

Additional Product Features

Edition Number
3
Intended Audience
College Audience
LCCN
2009-051820
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.02/2
Synopsis
Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
LC Classification Number
HD62.7.K385 2011

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2013rocco23

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