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Next Cmo : A Guide to Operational Marketing Excellence by Peter Mahoney HCDJ
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About this item
Seller assumes all responsibility for this listing.
eBay item number:315368952305
Item specifics
- Condition
- ISBN
- 9781480894129
- Publication Year
- 2020
- Format
- Hardcover
- Language
- English
- Book Title
- Next CMO : a Guide to Operational Marketing Excellence
- Publisher
- Archway Publishing
- Genre
- Business & Economics
- Topic
- Marketing / General
- Number of Pages
- 174 Pages
About this product
Product Identifiers
Publisher
Archway Publishing
ISBN-10
1480894125
ISBN-13
9781480894129
eBay Product ID (ePID)
27050093697
Product Key Features
Topic
Marketing / General
Publication Year
2020
Book Title
Next CMO : a Guide to Operational Marketing Excellence
Number of Pages
174 Pages
Language
English
Genre
Business & Economics
Format
Hardcover
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Synopsis
The role of the Chief Marketing Officer has never been more complex--or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution. The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership. This guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs. Whether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you: Establish goals aligned with your business objectivesCreate scalable, strategy-based marketing plansCraft campaigns that drive measurable impactOptimize your budget for efficiency and effectivenessDemonstrate marketing's contribution to business growth In today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional--it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business., The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Item description from the seller
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- s***6 (239)- Feedback left by buyer.Past 6 monthsVerified purchase🌟🌟🌟🌟🌟 Wonderful experience! I asked the seller to package the item securely since our mail deliveries can be a little unpredictable, and they truly went above and beyond. The item arrived in perfect condition, carefully wrapped with clear attention to detail. You can tell they genuinely care about the buyer’s experience. Highly recommend—thank you so much! —Item was just as pictured and described. Great value!AN EPISODE OF SPARROWS BY RUMER GODDEN 1964 PAPERBACK (#315536649487)
- r***b (390)- Feedback left by buyer.Past 6 monthsVerified purchase.•:*¨¨*:•. AAA+++ Book as described, No issues, packaged well, arrived fast (for media mail), within 7 days. Great ebayer! Would deal with again.. Thanks!! Recommend! AAA+++ .•:*¨¨*:•.Mystery Over the Brick Wall by Helen Fuller Orton 1951 Hardcover Ex Library (#317127445244)
- n***a (578)- Feedback left by buyer.Past 6 monthsVerified purchaseThis seller went above and beyond to provide me with additional details about the book--more photos and a better description. The book was shipped quickly, and it was encased in protective cardboard in a poly bag. Communication with the seller was excellent. The book itself was exactly as described. One of my best ebay transactions to date. Definitely ⭐️⭐️⭐️⭐️⭐️!The Way of Trust and Love by Jacques Philippe (2012, Trade Paperback) (#316901855758)
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Seller feedback (4,800)
- s***6 (239)- Feedback left by buyer.Past 6 monthsVerified purchase🌟🌟🌟🌟🌟 Wonderful experience! I asked the seller to package the item securely since our mail deliveries can be a little unpredictable, and they truly went above and beyond. The item arrived in perfect condition, carefully wrapped with clear attention to detail. You can tell they genuinely care about the buyer’s experience. Highly recommend—thank you so much! —Item was just as pictured and described. Great value!AN EPISODE OF SPARROWS BY RUMER GODDEN 1964 PAPERBACK (#315536649487)
- r***b (390)- Feedback left by buyer.Past 6 monthsVerified purchase.•:*¨¨*:•. AAA+++ Book as described, No issues, packaged well, arrived fast (for media mail), within 7 days. Great ebayer! Would deal with again.. Thanks!! Recommend! AAA+++ .•:*¨¨*:•.Mystery Over the Brick Wall by Helen Fuller Orton 1951 Hardcover Ex Library (#317127445244)
- n***a (578)- Feedback left by buyer.Past 6 monthsVerified purchaseThis seller went above and beyond to provide me with additional details about the book--more photos and a better description. The book was shipped quickly, and it was encased in protective cardboard in a poly bag. Communication with the seller was excellent. The book itself was exactly as described. One of my best ebay transactions to date. Definitely ⭐️⭐️⭐️⭐️⭐️!The Way of Trust and Love by Jacques Philippe (2012, Trade Paperback) (#316901855758)