Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
Public Relations Writing: Form & Style - 1439082723, Doug Newsom, paperback
US $4.69
Condition:
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
Free Standard Shipping.
Located in: Houston, Texas, United States
Delivery:
Estimated between Thu, Nov 6 and Wed, Nov 12 to 94104
Returns:
30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:297270043447
Item specifics
- Condition
- Book Title
- Public Relations Writing: Form & Style - 1439082723, Doug Newsom,
- Artist
- Newsom, Doug; Haynes, Jim
- ISBN
- 9781439082720
- Subject Area
- Business & Economics
- Publication Name
- Public Relations Writing : Form and Style
- Publisher
- Wadsworth
- Item Length
- 8.9 in
- Subject
- Business Communication / General, Public Relations, General, Industries / Media & Communications, Business Writing
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Weight
- 22.4 Oz
- Item Width
- 7.4 in
- Number of Pages
- 448 Pages
About this product
Product Identifiers
Publisher
Wadsworth
ISBN-10
1439082723
ISBN-13
9781439082720
eBay Product ID (ePID)
77422888
Product Key Features
Number of Pages
448 Pages
Language
English
Publication Name
Public Relations Writing : Form and Style
Publication Year
2010
Subject
Business Communication / General, Public Relations, General, Industries / Media & Communications, Business Writing
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
22.4 Oz
Item Length
8.9 in
Item Width
7.4 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
Dewey Edition
23
Dewey Decimal
659.2
Table Of Content
Part I: PR WRITING: ROLE & RESPONSIBILITY.1. Public Relations and the Writer.2. Ethical and Legal Responsibilities of the PR Writer.3. Persuasion.Part II: PREPARING TO WRITE.4. Research for the Public Relations Writer.5. The Public Relations Planning Process.Part III: WRITING PRINCIPLES.6. Writing to Clarify and Simplify the Complex.7. Grammar, Spelling and Punctuation.Part IV: WRITING FOR TRADITIONAL & NEW MEDIA.8. Writing for Converged Traditional Media and Social Media.9. Media Kits, Media Pitches, Backgrounders & Position Papers.Part V: WRITING FOR SELECT PUBLICS.10. Message Design Concepts.11. Email, Memos and Letters.12. Reports & Proposals.13. Writing Advertising Copy.14. Newsletters.15. Brochures.16. Magazines. 17. Speeches and Other Presentations.Part VI: WRITING IN TURBULENT TIMES.18. Crisis Communication. Appendix A: Readability Formulas.Appendix B: Copy Fitting.
Synopsis
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purposeThis text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It will also introduce you to the different styles and techniques behind writing principles that you'll need to develop. The Ninth Edition features a "writing for select publics" section that covers Public Relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.The new edition features a separate exercise book that contains 3 PR Scenarios and a Quick-Study for each chapter.
Item description from the seller
Seller feedback (1,096,740)
This item (1)
All items (1,096,740)
- eBay automated Feedback- Feedback left by buyer.Past 6 monthsOrder delivered on time with no issues
- _***e (860)- Feedback left by buyer.Past monthVerified purchaseGreat Product 👍🏼 Quick Shipping 📦 Swift Delivery 🚛 Good Vendor 🤝🏻 Thank You 🤓 THE GOOD: Great item at a good, fair price. In good condition as described. Secured in a carefully wrapped package. Shipping was fast (the following day after the sale) THE BAD: No Complaints
- s***t (2263)- Feedback left by buyer.Past 6 monthsVerified purchase🎈🎈🧨🧨🎈🎈 This seller is all about service and customer satisfaction!! I ordered a book, received a book (very fast shipping), but it was not the title I ordered (same subject matter). I sent a message explaining what happened, received very quick response that was apologetic and requesting some additional info about the book I received. Sent that info and again very quick response. The book I wanted was not in stock, a full refund was issued, and I was allowed to keep the book I received!!😀Warman's Weller Pottery: Identification and - paperback, Denise Rago, 0896894681 (#306268572075)
- g***a (81)- Feedback left by buyer.Past 6 monthsVerified purchaseI received a different version of the item that was advertised - but am extremely happy to report that Clarissa responded quickly and, once it was confirmed, issued a refund without delay. I've ordered from this vendor in the past: wonderful high quality books, & have always enjoyed quick replies with helpful information, great prices and fast shipping. Mistakes happen. Rock solid customer service is RARE. Thank you, Clarissa for handling the discrepancy so well. I'll def buy from you again!Flor y Canto; Tercera Edición Words and Music- 9781579921583, hardcover, Various (#388314820808)
More to explore :
- Nonfiction Relations Paperbacks Books,
- Family, Parenting & Relations Nonfiction Paperbacks Books 1950-1999 Publication Year,
- Writing Nonfiction Books & Fiction Paperback 1950-1999 Publication Year,
- Family, Parenting & Relations Nonfiction Paperbacks Books 1800-1899 Publication Year,
- Nonfiction Writing Paperbacks Books,
- Nonfiction Writing Paperbacks Books in Chinese,
- Family, Parenting & Relations Nonfiction Parenting Paperbacks Books,
- Family, Parenting & Relations Nonfiction Paperbacks Books in Japanese,
- Family, Parenting & Relations Nonfiction Paperbacks Books in Irish,
- Family, Parenting & Relations Nonfiction Paperbacks Books in Dutch
Seller feedback (1,096,740)
This item (1)
All items (1,096,740)
- eBay automated Feedback- Feedback left by buyer.Past 6 monthsOrder delivered on time with no issues
- _***e (860)- Feedback left by buyer.Past monthVerified purchaseGreat Product 👍🏼 Quick Shipping 📦 Swift Delivery 🚛 Good Vendor 🤝🏻 Thank You 🤓 THE GOOD: Great item at a good, fair price. In good condition as described. Secured in a carefully wrapped package. Shipping was fast (the following day after the sale) THE BAD: No Complaints
- s***t (2263)- Feedback left by buyer.Past 6 monthsVerified purchase🎈🎈🧨🧨🎈🎈 This seller is all about service and customer satisfaction!! I ordered a book, received a book (very fast shipping), but it was not the title I ordered (same subject matter). I sent a message explaining what happened, received very quick response that was apologetic and requesting some additional info about the book I received. Sent that info and again very quick response. The book I wanted was not in stock, a full refund was issued, and I was allowed to keep the book I received!!😀Warman's Weller Pottery: Identification and - paperback, Denise Rago, 0896894681 (#306268572075)
- g***a (81)- Feedback left by buyer.Past 6 monthsVerified purchaseI received a different version of the item that was advertised - but am extremely happy to report that Clarissa responded quickly and, once it was confirmed, issued a refund without delay. I've ordered from this vendor in the past: wonderful high quality books, & have always enjoyed quick replies with helpful information, great prices and fast shipping. Mistakes happen. Rock solid customer service is RARE. Thank you, Clarissa for handling the discrepancy so well. I'll def buy from you again!Flor y Canto; Tercera Edición Words and Music- 9781579921583, hardcover, Various (#388314820808)