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Consumer Behavior - hardcover, Leon G Schiffman, 9780131869608, new - Picture 1 of 1

Consumer Behavior by Leslie Lazar Kanuk and Leon G. Schiffman (2006, Hardcover)

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Author: Schiffman, Leon G.; Kanuk, Leslie Lazar. Release Date: 2006-01-01. Condition: New. Qty Available: 1.

About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100131869604

ISBN-139780131869608

eBay Product ID (ePID)2484070

Product Key Features

Number of Pages656 Pages

LanguageEnglish

Publication NameConsumer Behavior

SubjectCustomer Relations, Consumer Behavior

Publication Year2006

FeaturesRevised

TypeTextbook

AuthorLeslie Lazar Kanuk, Leon G. Schiffman

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight49.8 Oz

Item Length10.2 in

Item Width10.2 in

Additional Product Features

Edition Number9

Intended AudienceCollege Audience

LCCN2005-029392

Dewey Edition19

IllustratedYes

Dewey Decimal658.8/342

Table Of ContentPART 1. Introduction 1. Introduction: Diversity in the Marketplace 2. Consumer Research 3. Market Segmentation PART 2. The Consumer as an Individual 4. Consumer Motivations 5. Personality and Consumer Behavior 6. Consumer Perception 7. Consumer Learning 8. Consumer AttitudeFormation and Change 9. Communication and Consumer Behavior PART 3. Consumers in Their Social and Cultural Settings 10. Reference Groups and Family Influences 11. Social Class and Consumer Behavior 12. The Influence of Culture on Consumer Behavior 13. Subcultures and Consumer Behavior 14. Cross-Cultural Consumer Behavior: An International Perspective PART 4. The Consumer's Decision Making Process 15. Consumer Influence and the Diffusion of Innovations 16. Consumer Decision Making

Edition DescriptionRevised edition

SynopsisWith a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learningpresented in the first chapter, this model serves as a structural framework for the conceptsthe building blocksexamined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing., With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-presented in the first chapter, this model serves as a structural framework for the concepts-the building blocks-examined in the following chapters. The book' s final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing., For undergraduate and MBA courses in Consumer Behavior. Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.

LC Classification NumberHF5415.32.S35 2007