Picture 1 of 1
Picture 1 of 1
The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in - GOOD
US $8.83
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
Shipping:
Free USPS Media MailTM.
Located in: Montgomery, Illinois, United States
Delivery:
Estimated between Tue, Oct 1 and Sat, Oct 5 to 43230
Returns:
30 days returns. Seller pays for return shipping.
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:266830832089
Item specifics
- Condition
- Brand
- Unbranded
- Book Title
- The Republic of Mass Culture: Journalism, Filmmaking, and Broadc
- MPN
- Does not apply
- ISBN
- 9780801883163
- Subject Area
- Performing Arts, Social Science
- Publication Name
- Republic of Mass Culture : Journalism, Filmmaking, and Broadcasting in America since 1941
- Publisher
- Johns Hopkins University Press
- Item Length
- 9 in
- Subject
- Media Studies, Television / History & Criticism, Popular Culture
- Publication Year
- 2006
- Series
- The American Moment Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8 in
- Features
- New Edition
- Item Weight
- 15.2 Oz
- Item Width
- 6 in
- Number of Pages
- 320 Pages
About this product
Product Identifiers
Publisher
Johns Hopkins University Press
ISBN-10
0801883164
ISBN-13
9780801883163
eBay Product ID (ePID)
47038436
Product Key Features
Number of Pages
320 Pages
Publication Name
Republic of Mass Culture : Journalism, Filmmaking, and Broadcasting in America since 1941
Language
English
Publication Year
2006
Subject
Media Studies, Television / History & Criticism, Popular Culture
Features
New Edition
Type
Textbook
Subject Area
Performing Arts, Social Science
Series
The American Moment Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
15.2 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2005-018128
TitleLeading
The
Reviews
""A useful reference for media scholars at many levels... comprehensive in its coverage, giving especially good coverage to journalistic and other sources often overlooked by academics."", "A useful reference for media scholars at many levels... comprehensive in its coverage, giving especially good coverage to journalistic and other sources often overlooked by academics." -- Megan Mullen, Technology and Culture, A useful reference for media scholars at many levels... comprehensive in its coverage, giving especially good coverage to journalistic and other sources often overlooked by academics.
Dewey Edition
22
Grade From
College Freshman
Grade To
College Graduate Student
Dewey Decimal
302.23/0973/0945
Table Of Content
Series Editor's Foreword Acknowledgments Introduction 1. The Voluntary Propagandists 2. Americans and Their Mass media in 1945 3. Test Patterns: Television Comes to America, 1945-1955 4. The War for Attention: Responding to Television, 1947-1958 5. Evenings of Avoidance: Television in the 1960s 6. Competing for the Marginal: Television's Rivals, 1958-1970 7. Network Television Triumphant, 1970-1981 8. The Babel Builders: Televison's Rivals, 1970-1990 9. The Shrinking Mass: Television and Mass Culture in the 1980s 10. No Coutervailing Motives, 1991-1996 Bibliographical Essay Index
Edition Description
New Edition
Synopsis
The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media--radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup ......, The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media--radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products. Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers. Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries., The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media--radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, subgroup markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products.Two new chapters examine media entrants like Fox News, technologies such as the Internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers. Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.
LC Classification Number
P92.U5B345 2006
Item description from the seller
Popular categories from this store
Seller feedback (6,376,147)
- y***o (18)- Feedback left by buyer.Past monthVerified purchaseThis is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
- y***e (1009)- Feedback left by buyer.Past monthVerified purchaseCOVER TORN FROM SIDE OF PAGES BUT I WILL GLUE BACK! This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you!
- s***t (535)- Feedback left by buyer.Past monthVerified purchaseThis is outstanding seller to deal with. Fair prices that are more than reasonable. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products they sell and arrives in excellent condition. The seller is very friendly and communicates well with customers. I highly recommend this seller and would do business again anytime without hesitation.
Product ratings and reviews
More to explore :
- Journalism Textbooks,
- Ladies' Home Journal Magazines,
- Journalism Paperback Textbooks,
- Journalism Hardcover Textbooks,
- Nonfiction Pregnancy Journals Books,
- Ladies' Home Journal Magazines 1900-1939,
- Art & Culture Nonfiction Culture Fiction & Nonfiction Books,
- Women Ladies' Home Journal Magazines,
- Cultural Studies Textbooks,
- Ladies' Home Journal Monthly Magazines 1900-1939