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Picture 1 of 1
The Compass and the Nail: How the Patagonia Model of Loyalty Can Save You - GOOD
US $6.26
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
3 available
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Located in: Montgomery, Illinois, United States
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Estimated between Tue, Oct 1 and Fri, Oct 4 to 43230
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30 days returns. Seller pays for return shipping.
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eBay item number:256480206159
Item specifics
- Condition
- Brand
- Unbranded
- MPN
- Does not apply
- ISBN
- 9781942600060
- Book Title
- Compass and the Nail : How Patagonia Model of Loyalty Can Save Your Business and Might Just Save the Planet
- Publisher
- Rare Bird Books
- Item Length
- 8.6 in
- Publication Year
- 2015
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Customer Relations, Entrepreneurship
- Item Weight
- 20.5 Oz
- Item Width
- 6.4 in
- Number of Pages
- 280 Pages
About this product
Product Identifiers
Publisher
Rare Bird Books
ISBN-10
1942600062
ISBN-13
9781942600060
eBay Product ID (ePID)
208506401
Product Key Features
Book Title
Compass and the Nail : How Patagonia Model of Loyalty Can Save Your Business and Might Just Save the Planet
Number of Pages
280 Pages
Language
English
Topic
Customer Relations, Entrepreneurship
Publication Year
2015
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
20.5 Oz
Item Length
8.6 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Dewey Edition
23
Reviews
"This high-level discussion of how to engender brand loyalty deserves to be a seminal work on the subject." -- Foreword, "Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior." -- 800-CEO-READS
Dewey Decimal
658.8342
Synopsis
Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.
LC Classification Number
HF5415.34
Item description from the seller
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Seller feedback (6,376,133)
- y***o (18)- Feedback left by buyer.Past monthVerified purchaseThis is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you.
- y***e (1009)- Feedback left by buyer.Past monthVerified purchaseCOVER TORN FROM SIDE OF PAGES BUT I WILL GLUE BACK! This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely with his customers. I highly recommend this seller and would do business again anytime. Thank you!
- s***t (535)- Feedback left by buyer.Past monthVerified purchaseThis is outstanding seller to deal with. Fair prices that are more than reasonable. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products they sell and arrives in excellent condition. The seller is very friendly and communicates well with customers. I highly recommend this seller and would do business again anytime without hesitation.
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