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Principles of Marketing - Hardcover By Kotler, Philip - ACCEPTABLE - Picture 1 of 1
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Principles of Marketing - Hardcover By Kotler, Philip - ACCEPTABLE

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US $4.90
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eBay item number:256477908494
Last updated on Aug 20, 2024 16:56:12 PDTView all revisionsView all revisions

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
Brand
Unbranded
MPN
Does not apply
ISBN
9780130263124
Publication Year
2000
Format
Hardcover
Language
English
Book Title
Principles of Marketing
Illustrator
Yes
Author
Philip Kotler, Gary Armstrong
Publisher
Prentice Hall PTR
Genre
Business & Economics
Topic
Marketing / General
Edition
9
Number of Pages
716 Pages

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130263125
ISBN-13
9780130263124
eBay Product ID (ePID)
127412153

Product Key Features

Edition
9
Publication Year
2000
Topic
Marketing / General
Book Title
Principles of Marketing
Number of Pages
716 Pages
Language
English
Illustrator
Yes
Genre
Business & Economics
Author
Philip Kotler, Gary Armstrong
Format
Hardcover

Additional Product Features

LCCN
00-027875
Dewey Edition
20
Dewey Decimal
658.8
Synopsis
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
LC Classification Number
HF5415.K636 2001

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