Developing and Managing a Successful Payment Cards Business BRAND NEW

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780566086489
Subject Area
Business & Economics
Publication Name
Developing and Managing a Successful Payment Cards Business
Publisher
Routledge
Item Length
9.8 in
Subject
Reference, Industrial Management, Entrepreneurship
Publication Year
2005
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.7 in
Author
Samee Zafar, Jeff Slawsky
Item Weight
21.6 Oz
Item Width
6.7 in
Number of Pages
214 Pages
Category

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
0566086484
ISBN-13
9780566086489
eBay Product ID (ePID)
48696082

Product Key Features

Number of Pages
214 Pages
Publication Name
Developing and Managing a Successful Payment Cards Business
Language
English
Publication Year
2005
Subject
Reference, Industrial Management, Entrepreneurship
Type
Textbook
Subject Area
Business & Economics
Author
Samee Zafar, Jeff Slawsky
Format
Hardcover

Dimensions

Item Height
0.7 in
Item Weight
21.6 Oz
Item Length
9.8 in
Item Width
6.7 in

Additional Product Features

Intended Audience
College Audience
LCCN
2005-932750
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
332.765068
Table Of Content
Contents: Introduction to payment cards; How payment cards work; Organizational design; Marketing and strategy; Existing account marketing; Customer management; Operations management; Fraud prevention and control; Collections; Infrastructure and delivery channels; Profitability; Business process analysis; Future of payment cards; Alternative payment products; Securitization; Index.
Synopsis
Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques., The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
LC Classification Number
HG4027.6

Item description from the seller

About this seller

murchandise

100% positive feedback6.3K items sold

Joined Jan 2002
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Detailed seller ratings

Average for the last 12 months
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4.9
Reasonable shipping cost
4.9
Shipping speed
5.0
Communication
5.0

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  • e***a (272)- Feedback left by buyer.
    Past month
    Verified purchase
    Seller dispatched in approx 24hr. Book as described & all arrived fine as it was perfectly packaged for an international trip from the US to me in the UK. Padded envelope with thick cardboard spacer to keep the paperback straight and the book was snuggly wrapped in a plastic sheet to keep corners tight & unbumped. ABSOLUTELY PERFECT and I wish all sellers shipped books like this. It makes me so happy when sellers pay attention to details - nothing excessive, just perfect. Book even smelt nice :)
  • 7***3 (86)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    A very trustworthy and communicative seller! The price of the books he sold me was so incredible, that I couldn't believe it until I received them. Books arrived in amazing condition (better than the photos conveyed) and the price and speed of shipping was the best I think I've had on eBay -- books arrived over 20 days before they were supposed to! Will buy from this seller again if I see an item I would like.
  • 4***a (450)- Feedback left by buyer.
    Past month
    Verified purchase
    The item was as described ("like new"), was dispatched with alacrity and received much earlier than expected. Packaging was exceptional, demonstrating a strong commitment to customer satisfaction. All of this for an item that was priced to be a significant value. This seller gets my highest recommendation.