You know true beauty is more than skin deep. But try telling that to your hair. Truth be told, the surface -- the cuticle more precisely -- is exactly where you hair's beauty is most evident. Enter the exclusive silk protein formula in every Finesse product. It smoothes and improves the cuticle making every strand softer and more touchable. For hair that's irresistibly alluring to the eye. Finesse Shampoo Silk Protein Enriched softer, more touchable hair Maintains natural balance of healthy hair Adds softness & manageability Finesse Shampoo use everyday it's gentle enough