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Digital Marketing Strategy : An Integrated Approach to Online Marketing by Simon Kingsnorth (2016, Trade Paperback)

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About this product

Product Identifiers

PublisherKogan Page, The Limited

ISBN-10074947470X

ISBN-139780749474706

eBay Product ID (ePID)4038768435

Product Key Features

Number of Pages344 Pages

LanguageEnglish

Publication NameDigital Marketing Strategy : an Integrated Approach to Online Marketing

Publication Year2016

SubjectMarketing / General, Web / Social Media, E-Commerce / Internet Marketing, Strategic Planning

TypeTextbook

AuthorSimon Kingsnorth

Subject AreaComputers, Business & Economics

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight18.9 Oz

Item Length9.3 in

Item Width6.2 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2016-007169

ReviewsIt's all here. An invaluable one-stop guide to navigating the discipline of digital marketing great for newcomers and an excellent reference for the more experienced., Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels., Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. Here Simon and his contributors have set out some brilliant guidelines for marketers of all levels which will empower them to succeed., "Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. " Digital Marketing Strategy " covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding. ...[V]ery highly recommended as a core addition to community and library Business Marketing instructional reference collections and supplemental studies reading lists.", It's all here. An invaluable one-stop guide to navigating the discipline of digital marketing - great for newcomers and an excellent reference for the more experienced.

Dewey Edition23

IllustratedYes

Dewey Decimal658.872

Table Of Content01: What is Digital Marketing?; 02: Aligning With Your Business Strategy; 03: Barriers and Considerations; 04: Planning; 05: Search Engine Optimization; 06: Paid Search; 07: Display; 08: Social Media; 09: User Experience and Transformation; 10: CRM and Retention; 11: True Personalization; 12: Customer Service; 13: Content Strategy; 14: Analytics and Reporting; 15: Presenting Your Strategy

SynopsisUnderstand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing., Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding., Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. Rather than presenting a one size fits all model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding., The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

LC Classification NumberHF5415.1265