Title : Economics for Managers 3e by Paul G. Farnham. Different ISBN and Cover Page Image from US Edition. Edition :3rd Edition. INTERNATIONAL EDITION TEXTBOOKS. What is International Student Edition Textbook?.
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About this product
Product Identifiers
PublisherPearson Education
ISBN-100132773708
ISBN-139780132773706
eBay Product ID (ePID)167368471
Product Key Features
Number of Pages552 Pages
LanguageEnglish
Publication NameEconomics for Managers
Publication Year2013
SubjectEconomics / General, Management
TypeTextbook
AuthorPaul Farnham
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight49.5 Oz
Item Length11.2 in
Item Width8.8 in
Additional Product Features
Edition Number3
Intended AudienceCollege Audience
Dewey Edition22
Dewey Decimal330.024658
Table Of ContentBrief Contents PART 1. MICROECONOMIC ANALYSIS Managers and Economics Demand, Supply, and Equilibrium Prices Demand Elasticities Techniques for Understanding Consumer Demand and Behavior Production and Cost Analysis in the Short Run Production and Cost Analysis in the Long Run Market Structure: Perfect Competition Market Structure: Monopoly and Monopolistic Competition Market Structure: Oligopoly Pricing Strategies for the Firm PART 2. MACROECONOMIC ANALYSIS Measuring Macroeconomic Activity Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy The Aggregate Model of the Macro Economy International and Balance of Payments Issues in the Macro Economy PART 3. INTEGRATION OF THE FRAMEWORKS Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN-NUMBERED PROBLEMS GLOSSARY INDEX
SynopsisFor students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics. Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student., Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. KEY TOPICS: MICROECONOMIC ANALYSIS . Managers and Economics. Demand, Supply, and Equilibrium Prices. Demand Elasticities. Techniques for Understanding Consumer Demand and Behavior. Production and Cost Analysis in the Short Run. Production and Cost Analysis in the Long Run. Market Structure: Perfect Competition. Market Structure: Monopoly and Monopolistic Competition. Market Structure: Oligopoly. Pricing Strategies for the Firm. MACROECONOMIC ANALYSIS. Measuring Macroeconomic Activity. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy. The Aggregate Model of the Macro Economy. International and Balance of Payments Issues in the Macro Economy. INTEGRATION OF THE FRAMEWORKS. Combining Micro and Macro Analysis for Managerial Decision Making. MARKET: For students in the one-semester MBA Managerial Economics course, or any reader interested in managerial economics., For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics. ¿ Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. ¿ To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.¿ This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. ¿ The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student., For one semester MBA Managerial Economics courses ¿ Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. ¿ To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.¿ This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. ¿ The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student.