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Marketing by Roger A. Kerin, William Rudelius and Steven W. Hartley (2014, Book, Other)

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MARKETING by Steven W. Hartley, Roger A. Kerin 12th Ed. Loose Leaf NEW & SEALED.

About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-100077635787

ISBN-139780077635787

eBay Product ID (ePID)178794984

Product Key Features

Number of Pages784 Pages

Publication NameMarketing

LanguageEnglish

Publication Year2014

SubjectMarketing / General

TypeTextbook

AuthorRoger A. Kerin, William Rudelius, Steven W. Hartley

Subject AreaBusiness & Economics

FormatBook, Other

Dimensions

Item Height1.2 in

Item Weight46.8 Oz

Item Length10.7 in

Item Width8.4 in

Additional Product Features

Edition Number12

Intended AudienceCollege Audience

Dewey Edition23

Grade FromCollege Freshman

Dewey Decimal658.8

Grade ToCollege Freshman

SynopsisThis full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students. Also available in a package with Connect Plus., This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that s three whole punched and made available at a discount to students. Also available in a package with Connect Plus."