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The Catalyst: How to Change Anyone's Mind - Hardcover - Jonah Berger
US $13.99
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eBay item number:226162633255
Item specifics
- Condition
- Artist
- Berger, Jonah
- Type
- Novel
- Narrative Type
- Nonfiction
- Features
- Dust Jacket
- Original Language
- English
- Country/Region of Manufacture
- United States
- Edition
- First Edition
- ISBN
- 9781982108601
- Book Title
- Catalyst : How to Change Anyone's Mind
- Publisher
- Simon & Schuster
- Item Length
- 8.4 in
- Publication Year
- 2020
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Psychology, Business & Economics
- Topic
- Leadership, Marketing / General, Decision-Making & Problem Solving, General
- Item Weight
- 13.3 Oz
- Item Width
- 5.5 in
- Number of Pages
- 288 Pages
About this product
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
1982108606
ISBN-13
9781982108601
eBay Product ID (ePID)
25038544227
Product Key Features
Book Title
Catalyst : How to Change Anyone's Mind
Number of Pages
288 Pages
Language
English
Topic
Leadership, Marketing / General, Decision-Making & Problem Solving, General
Publication Year
2020
Illustrator
Yes
Genre
Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
13.3 Oz
Item Length
8.4 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2019-044601
Reviews
"An insightful book by one of my favorite authors....I love how this book presents influence as a way to remove barriers with clear and elegantly-written examples." --FORBES.COM, "We've all been frustrated trying to change someone's mind. In this captivating book, Jonah Berger removes that frustration by showing us how to remove the barriers to change. The Catalyst will teach you how to change anything." --Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better, "The Catalyst is a fascinating read and a powerful toolkit to help us change minds, organizations, and hopefully even the world." --Arianna Huffington, Founder & CEO, Thrive Global, "In the new book The Catalyst, Wharton professor Jonah Berger cites studies showing that orders and warnings often backfire. In some cases, telling people not to do something made them want to do it even more. The secret is asking people to look out -- not for themselves -- but for the group. We are hardwired for social connectedness. We have an strong internal desire to protect 'the tribe' at all costs." -- Inc.com, "We all know it's hard to change people's minds. But now we know why: We've been doing it wrong. We're spending too much time pushing people -- and not nearly enough time removing the roadblocks to their taking action. In this cogent and compelling book, Jonah Berger outlines a smarter, more effective approach. Full of gripping anecdotes, smart science, and savvy advice, The Catalyst is an essential read for anyone in the business of change. Added bonus: It's the rare business book that reads like a pager-turner." --Daniel H. Pink, author of When and To Sell is Human, "Berger's approach sets his book apart from the others....Berger thoroughly explains HOW to catalyze principled persuasion. Therein is perhaps the greatest value of his rigorous and eloquent narrative." --Blogging on Business, "Berger draws on research and case studies and offers intriguing anecdotes...A well-written guide that can be useful in both business and personal life." -- Kirkus Reviews, "We all know it's hard to change people's minds. But now we know why: We've been doing it wrong. We're spending too much time pushing people -- and not nearly enough time removing the roadblocks to their taking action. In this cogent and compelling book, Jonah Berger outlines a smarter, more effective approach. Full of gripping anecdotes, smart science, and savvy advice, The Catalyst is an essential read for anyone in the business of change. Added bonus: It's the rare business book that reads like a page-turner." --Daniel H. Pink, author of When and To Sell is Human, "Berger has an optimistic outlook, gently suggesting that great change agents aren't more persuasive, but they're really catalysts." --Fortune Magazine, "If you want to create loyal trusting relationships with customers and the people in your life, you'll read The Catalyst ." --Small Business Trends, "[A] practical, convincing introduction to the art of persuasion....This broadly appealing guide will convince general readers, but will be of particular interest to sales and marketing professionals." -- Publishers Weekly
Dewey Edition
23
TitleLeading
The
Dewey Decimal
303.3/42
Synopsis
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst., " Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher. " -- Jim Collins, author Good to Great , coauthor Built to Last From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
LC Classification Number
BF637.C4B458 2020
Item description from the seller
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Product ratings and reviews
Most relevant reviews
- Aug 31, 2021
The Catalyst is a must have if you’re in sales!
Verified purchase: YesCondition: Pre-OwnedSold by: alibrisbooks
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