Picture 1 of 1

Stock photo

Fundamentals of Contemporary Business Communication 2nd Edition by Scot Ober - Picture 1 of 1

Fundamentals of Contemporary Business Communication by Scot Ober (2006, Perfect)

Premier Books USA (81)

100% positive feedback

Price:

$99.95

Free delivery - Arrives by Thanksgiving

Get it between Mon, Nov 17 and Sat, Nov 22

Returns:

30 days returns. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Brand New

About this product

Product Identifiers

PublisherCengage Learning

ISBN-100618645179

ISBN-139780618645176

eBay Product ID (ePID)102778369

Product Key Features

Number of Pages464 Pages

LanguageEnglish

Publication NameFundamentals of Contemporary Business Communication

Publication Year2006

SubjectBusiness Communication / General

TypeTextbook

AuthorScot Ober

Subject AreaBusiness & Economics

FormatPerfect

Dimensions

Item Height0.7 in

Item Weight34.4 Oz

Item Length10.9 in

Item Width8.5 in

Additional Product Features

Edition Number2

Intended AudienceCollege Audience

ReviewsI. Foundations of Business Communication1. Understanding Business Communication2. Contemporary Issues in Business Communication3. Interpersonal Communication SkillsII. Developing Your Business Writing Skills4. The Writing Process5. Revising Your WritingIII. Correspondence6. Routine Letters, Memos, and E-Mail Messages7. Persuasive Letters, Memos, and E-Mail Messages8. Bad-News Letters, Memos, and E-Mail MessagesIV. Written and Oral Business Reports9. Planning the Business Report and Managing Data10. Writing the Business Report11. Making Oral PresentationsV. Employment Communication12. The Job Search, Résumés, and Job-Application Letters13. Employment Interviewing and Follow-UpVI. Developing Your Business English SkillsA. Business Sentence StructureB. Business-Style PunctuationC. Verbs and Subject-Verb AgreementD. Using Pronouns, Adjectives, and AdverbsE. Mechanics in Business Writing

IllustratedYes

Table Of ContentI. Foundations of Business Communication1. Understanding Business Communication2. Contemporary Issues in Business Communication3. Interpersonal Communication SkillsII. Developing Your Business Writing Skills4. The Writing Process5. Revising Your WritingIII. Correspondence6. Routine Letters, Memos, and E-Mail Messages7. Persuasive Letters, Memos, and E-Mail Messages8. Bad-News Letters, Memos, and E-Mail MessagesIV. Written and Oral Business Reports9. Planning the Business Report and Managing Data10. Writing the Business Report11. Making Oral PresentationsV. Employment Communication12. The Job Search, Résumés, and Job-Application Letters13. Employment Interviewing and Follow-UpVI. Developing Your Business English SkillsA. Business Sentence StructureB. Business-Style PunctuationC. Verbs and Subject-Verb AgreementD. Using Pronouns, Adjectives, and AdverbsE. Mechanics in Business Writing

SynopsisFundamentals of Contemporary Business Communication distills the basic concepts of successful business communication, placing significant emphasis on grammar and mechanics. The author's hands-on approach--including the unique 3Ps (problem, process, product) model--connects topics, examples, and exercises to the modern workplace. Fundamentals combines the traditional textbook format with a workbook, allowing students to immediately test, apply, and reinforce the basics of business communication. The Second Edition continues the author's integrated approach to grammar and mechanics. Language Arts topics appear in every third chapter to introduce or review the basic rules of usage. Part VI of the text includes five modules: Sentence Structure; Business-Style Punctuation; Verbs and Subject-Verb Agreement; Using Pronouns, Adjectives, and Adverbs; and Mechanics in Business Writing. These modules are close to chapter length and are more thorough than the brief reference manuals that appear in other texts., "Fundamentals of Contemporary Business Communication" distills the basic concepts of successful business communication, placing significant emphasis on grammar and mechanics. The author's hands-on approach--including the unique 3Ps (problem, process, product) model--connects topics, examples, and exercises to the modern workplace. "Fundamentals" combines the traditional textbook format with a workbook, allowing students to immediately test, apply, and reinforce the basics of business communication.The Second Edition continues the author's integrated approach to grammar and mechanics. "Language Arts" topics appear in every third chapter to introduce or review the basic rules of usage. Part VI of the text includes five modules: "Sentence Structure; Business-Style Punctuation; Verbs and Subject-Verb Agreement; Using Pronouns, Adjectives, and Adverbs;" and "Mechanics in Business Writing." These modules are close to chapter length and are more thorough than the brief reference manuals that appear in other texts."New!" Chapter-opening "On the Job" interviews reinforce the importance of effective business communication in the workplace. These interviews feature managers from a range of organizations, including Monster.com; World Wrestling Entertainment, Inc.; and The Nucon Group."New!" "Communication Snapshots" present up-to-date facts about business communication in the real world, such as information on employer expectations for written communication skills, the growing importance of communicating effectively with non-native English speakers, and grammar errors that executives find most distracting."New!" "Communication Objectives" appear in the margins to identify relevant discussionsand to highlight the appropriate summary points and end-of-chapter exercises."New!" The five grammar modules from the previous edition now appear at the end of the text in Part IV. This reference manual is detailed and complete enough to help students review and strengthen their punctuation, usage, and writing skills.Activities and end-of-chapter exercises that follow the 3Ps model guide students through the assessment of a "problem" or a typical business scenario involving effective communication, the "process" of determining how to respond to the situation, and the final "product"--such as an e-mail or memo--created in response.