Not your typical sports biography . . . Take[s] the reader behind the scenes in the Cavaliers,Äô front office, revealing how championship contenders are built (often, as in Cleveland,Äôs case, by trading or selling as many players from a mediocre team as possible to save enough money and become bad enough to secure a number-one draft choice to land a player who might become the team,Äôs savior)., Windhorst and Pluto chronicle the life and times of a superstar in the making. They,Äôre particularly insightful in describing the big-money shoe endorsement squabble between Reebok, Nike, and Adidas,Äîsummarized neatly in an exchange between Adidas,Äô Sonny Vaccaro and Nike,Äôs Phil Knight at one of James,Äô games . . . An informative study of how one individual has changed the marketing landscape for professional athletes,Äîand resurrected a Midwestern city that was dying for a star., A fast break the moment that you open the book. Pluto and Windhorst double team James, as only they can and give you accurate, detailed information that only adds to the legacy of the young Superstar. The final chapter of this young man,Äôs career hasn,Äôt been written but the journey up to now has sure been excited and we are all ,ÄúWitnesses,Äù., Offers about as close to an insider,Äôs perspective of events as possible. Pluto, a sports columnist for the Plain Dealer and the author of more than 20 sports books, brings decades of experience to the project . . . Windhorst has been covering this story since well before Lebron appeared on the national media radar, gaining access, and it shows., Anybody with access to the NBA,Äôs highlight reel knows how well James plays. But fans know less about how teams are constructed, dismantled, and reconstructed, and how challenging it must be to build a group comprised of stars, role players, has-beens, deluded rookies, born-agains, and self-absorbed wackos into a team that wins a lot more often than it loses. ,ÄúThe Franchise,Äù gives us a look at that process., Flows quickly and smoothly with facts, analysis and interesting insight into the life of ,ÄúKing James,Äù. It is an intriguing and somewhat nostalgic recap for those who have followed the Cavs loyally. New fans will enjoy this book as a celebration of the life of a super-achieving athlete playing in an underdog city.