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Advertising hasn't changed since Romans sold chariots. These books prove that truth and honesty will always overcome "blue smoke and mirrors."
Verified purchase: Yes | Condition: pre-owned | Sold by: thrift.books
Bible for someone who wants to do advertising.
This is one of the classics that I always refer to. Many good examples, price testing, and many many more. Most of the material is still relevant since the 1st edition came out. Enjoy it.