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Social Media and Genre Studies : An Investigation of Facebook and Twitter Higher Education Web Pages by Thomas Kenny (2023, Hardcover)
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Social Media and Genre Studies : An Investigation of Fac and Twitter Higher Education Web Pages, Hardcover by Kenny, Thomas, ISBN 1666907359, ISBN-13 9781666907353, Brand New, Free shipping in the US "This book investigates whether Fac and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews"--
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About this product
Product Identifiers
PublisherBloomsbury Publishing USA
ISBN-101666907359
ISBN-139781666907353
eBay Product ID (ePID)28058808963
Product Key Features
Number of Pages214 Pages
Publication NameSocial Media and Genre Studies : an Investigation of Facebook and Twitter Higher Education Web Pages
LanguageEnglish
SubjectCommunication Studies, Media Studies, Journalism, General
Publication Year2023
TypeTextbook
AuthorThomas Kenny
Subject AreaLanguage Arts & Disciplines, Social Science, Education
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight16.2 Oz
Item Length9.1 in
Item Width6.4 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2023-002600
Reviews""Thomas Kenny has advanced the discourse around social media in several ways. He connects past and present, taking traditional views of genre and testing them against university Facebook and Twitter accounts. Dr. Kenny also offers a roadmap that future researchers of social media can use in designing their own projects. This is an important book for a wide range of disciplines."" --Gregory S. Hunter, Palmer School of Library and Information Science, Long Island University, Thomas Kenny has advanced the discourse around social media in several ways. He connects past and present, taking traditional views of genre and testing them against university Facebook and Twitter accounts. Dr. Kenny also offers a roadmap that future researchers of social media can use in designing their own projects. This is an important book for a wide range of disciplines.
Dewey Edition23
IllustratedYes
Dewey Decimal378.17344678
Table Of ContentTable of Contents Acknowledgments Chapter 1: Introduction: Definition of Genre Chapter 2: Investigating Institutional Social Media Sites as a Genre Chapter 3: Three Characteristics of Genre and Research Design Chapter 4: Purpose of Facebook and Twitter Web Pages in Higher Education Chapter 5: Form of Facebook and Twitter Web Pages in Higher Education Chapter 6: Functionality of Facebook and Twitter: Higher Education Staff and Administration Chapter 7: Conclusion: Facebook and Twitter as Genres Appendix References About the Author
SynopsisThis book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest., This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews.
LC Classification NumberLB2395.7.K46 2023
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