10 min article

Selling fees

The fees detailed on this page apply to sellers whose account is not activated for eBay managed payments. If your account is activated for managed payments, please refer to our Selling fees for managed payments sellers article for the fees that apply to your account.

When you list and sell items on eBay, we charge selling fees. There are two main types of selling fees: an insertion fee when you create a listing, and a final value fee when your item sells.

The amount we charge depends on the item's price, the format and category you choose for your listing, any optional listing upgrades you add, and your seller conduct and performance. For more information, see our different types of selling fees below.

Insertion fees

Every month, you get up to 200 zero insertion fee listings, or more if you have an eBay Store - opens in new window or tab. Learn more about how zero insertion fee listings work - opens in new window or tab, including the terms and exclusions for those listings.

After you've used your zero insertion fee allowance, insertion fees are:

Good 'Til Cancelled listings

Good 'Til Cancelled listings are fixed price listings that renew automatically once per calendar month. We charge an insertion fee and applicable optional listing upgrade fees when you list your item for the first time, and each time it renews. These listings count towards your monthly zero insertion fee listings - opens in new window or tab. Fee amounts are based on the terms in effect when the listing goes live and when it renews.

Final value fees

We charge a final value fee when your item sells.

This fee is calculated as a percentage of the total amount of the sale. The total amount of the sale is the amount the buyer pays, including any shipping and handling charges. Sales tax isn't included in the calculation.

If for some reason the buyer doesn't pay, you need to either cancel the sale - opens in new window or tab or report it as an unpaid item - opens in new window or tab in order to be eligible for a final value fee credit - opens in new window or tab.

Final value fees on shipping

Final values fees on shipping are based on the cost of the shipping service the buyer chooses. However, if you offer 1-day or international shipping as well as a cheaper or free option (like domestic shipping), the final value fee is calculated based on the cheapest domestic option you offer. 

If you only offer 1-day or international shipping but no cheaper option like domestic shipping, you'll be charged a final value fee based on the service the buyer chooses.

If you're in China, Hong Kong, Indonesia, Israel, Japan, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, or Vietnam and your item isn't located in the US, final value fees on shipping are always calculated based on the shipping option your buyer chooses.

Basic fees for most categories

In the table below, you'll find the basic fees for items listed in most categories and the number of zero insertion fee listings you'll get each month.

Category

Insertion fee

Final value fee* - See: Notes for basic fees

Standard fees for most categories, including Music > Records, eBay Motors > Parts & Accessories, and eBay Motors > Automotive Tools & Supplies. For vehicles, see our Motors fees - opens in new window or tab.

First 200 listings free per month, then $0.35 per listing

10% (maximum fee $750)

Books
DVDs & Movies
Music (except Records category)

12% (maximum fee $750)

Select Business & Industrial categories:

  • Heavy Equipment Parts & Attachments > Heavy Equipment
  • Printing & Graphic Arts > Commercial Printing Presses
  • Restaurant & Food Service > Food Trucks, Trailers & Carts

$20

2% (maximum fee $300)

Musical Instruments & Gear > Guitars & Basses

Free

3.5% (maximum fee $350)

Select Clothing, Shoes & Accessories categories:

  • Men > Men's Shoes > Athletic Shoes
  • Women > Women's Shoes > Athletic Shoes

Free if starting price** - See: Notes for basic fees is $100 or more

  • 0% if selling price*** - See: Notes for basic fees is $100 or more
  • 10% if selling price*** - See: Notes for basic fees is less than $100

Notes for basic fees

  • * Final value fees are capped by category. Maximum fee caps do not apply to the additional final value fees charged to sellers who are not meeting our performance expectations.
  • ** Starting price is the starting price (auction-style listings) or Buy It Now price (fixed price listings) of your listing, and doesn't include shipping, handling, taxes, or fees.
  • *** The selling price is the final sale price of the item, not including shipping, handling, taxes, or fees. The final value fee is charged on the total amount of the sale.

Fees for Classified Ad listing format

Insertion fees for Classified Ads - opens in new window or tab are $9.95 for a 30-day listing and there are no final value fees.

You can use the Classified Ad format in the following categories:

  • Business & Industrial
    • Building Materials & Supplies > Modular & Pre-Fabricated Buildings
    • Office > Trade Show Displays
    • Websites & Businesses for Sale
  • Specialty Services
  • Travel (excluding Lodging, Luggage, and Vintage Luggage & Travel Accs categories)
  • Everything Else
    • eBay User Tools
    • Funeral & Cemetery
    • Information Products
    • Reward Points and Incentives Programs

You can also use Classified Ads for selling Real Estate, but the fees are different – see below for more information.

Fees for Real Estate listings

Fees for Real Estate listings include an insertion fee, a notice fee, and fees for any optional listing upgrades you choose. Real Estate listings can be auction-style, fixed price, or in the Classified Ad format. No matter which format you choose, there are some rules you should be aware of, so please take a moment to read our Real estate policy - opens in new window or tab.

Land, Manufactured, and Timeshare homes
Listing type Duration Insertion fee Notice fee
Auction-style 1, 3, 5, 7, or 10-day listing (1 and 3-day auction-style listings cost an additional $1) $35 $35
Auction-style or fixed price 30-day auction or Good 'Til Cancelled $50 $35
Classified Ad 30-day listing $150 $0
90-day listing $300 $0
Commercial, Residential, and Other Real Estate
Listing type Duration Insertion fee Notice fee
Auction-style 1, 3, 5, 7, or 10-day listing (1 and 3-day auction-style listings cost an additional $1) $100 $0
Auction-style or fixed price 30-day auction or Good 'Til Cancelled $150 $0
Classified Ad 30-day listing $150 $0
90-day listing $300 $0

You won't be charged a notice fee if:

  • Your item has no bids
  • No bids meet your reserve price, if you added one
  • Your item is listed in the Classified Ad format

Otherwise, we charge a notice fee, whether or not you carry out the sale with the buyer.

Fees for optional listing upgrades

You can enhance your listings to help make them stand out by adding certain features, such as a subtitle, or bold font. The fees for these optional listing upgrades vary depending on your item's price and the listing format and duration. We've outlined the differences below.

Tip
You can add up to 12 photos with zoom and enlarge, as well as schedule your listings to start and end at a future date and time, free of charge. If you use the Classified Ad format, scheduling a listing will cost $0.10.

Auction-style listings - 1, 3, 5, 7 and 10-day duration
Optional listing upgrade Item starting price of up to $150 or Real Estate listings Item starting price of more than $150
1 or 3-day duration $1.00 $1.00
Bold $2.00 $3.00
Gallery Plus
Free for listings in the Collectibles, Art, Pottery & Glass, and Antiques categories
$0.35 $0.70
List in two categories Insertion and optional listing upgrade fees apply for each category. The higher of the two final value fees is charged, if your item sells
Listing Designer $0.10 $0.20
Subtitle $1.00 ($0.50 for Real Estate listings) $3.00
Optional listing upgrade Item starting price Fee
International site visibility for auction-style listings $0.01$9.99 $0.10
$10–$49.99 $0.20
$50 or more $0.40
Reserve price
Set a minimum price that must be met for your item to sell
$5.00 or 7.5% of reserve price, whichever is greater (maximum fee $250)
Charged whether or not your item sells
Reserve price in select Business & Industrial categories:
  • Heavy Equipment, Parts & Attachments > Heavy Equipment
  • Printing & Graphic Arts > Commercial Printing Presses
  • Restaurant & Food Service > Food Trucks, Trailers & Carts
$5.00
Good 'Til Cancelled listings* - See: Notes for Good 'Til Cancelled listings upgrades
Optional listing upgrade Item price of $150 or less Item price of more than $150 Classified Ad format or Real Estate listings
Bold $4.00 $6.00 $4.00
Gallery Plus
Free for listings in the Collectibles, Art, Pottery & Glass, and Antiques categories
$1.00 $2.00 $1.00
International site visibility for fixed price listings $0.50 $0.50 n/a
List in two categories Insertion and optional listing upgrade fees apply for each category. The higher of the two final value fees is charged, if your item sells
Listing Designer $0.30 $0.60 $0.30
Scheduled Listing Free Free $0.10 (free for Real Estate listings)
Subtitle $1.50 $6.00 $1.50

Notes for Good 'Til Cancelled listings upgrades

  • * Also applies to Real Estate 30-day duration auction-style listings.

If you relist your items automatically in our business tool or by using Selling Manager automation rules, you'll be charged insertion and optional listing upgrade fees each time your item is relisted.

Please keep in mind that not all optional listing upgrades are available with every listing tool and not all optional listing upgrades may be displayed across all our sites, services, applications, and tools.

Additional final value fees

You may be charged final value fees if you violate our policy of buying or selling outside of eBay, or we may apply additional final value fees if you are not meeting our performance expectations.

Buying or selling outside of eBay

If you offer or reference your contact information or ask a buyer for their contact information in the context of buying or selling outside of eBay - opens in new window or tab, you'll be charged a final value fee based on the total amount of the sale even if your item doesn't sell. In this situation, the total amount of the sale is determined as follows:

  • Auction-style listing format: The total amount of the sale is the auction start price, the Buy It Now price (if applicable), the reserve price (if applicable), or the price identified between the buyer and seller, whichever is highest.
  • Fixed price listing format: The total amount of the sale is the fixed price or the price identified between the buyer and seller, whichever is higher.

Sellers not meeting performance expectations

Additional final value fees may apply on sales in the following circumstances:

  • If your account doesn't meet our minimum seller performance standards for the US in the evaluation on the 20th of the month, you'll be charged an additional 5% on the standard final value fees applicable to sales in the following calendar month. Go to your Seller Dashboard - opens in new window or tab to check your current seller level. This fee does not apply to Above Standard and eBay Top-rated Sellers
  • If your rate of 'Item not as described' return requests is evaluated in your service metrics - opens in new window or tab as Very High in the evaluation on the 20th of the month in one or more categories, you will be charged an additional 5% on the standard final value fees for sales in those categories in the following calendar month. You can view your personalized service metrics on your Service Metrics dashboard - opens in new window or tab in Seller Hub.

Final value fees are capped in most categories - the maximum amount is determined by the listing category and whether you have a Store subscription. However, additional final value fees for not meeting our minimum performance standards and/or for having a Very High rate of 'Item not as described' return requests, are not subject to maximum final value fee caps. Any additional final value fees will be calculated as a percentage of the total amount of the sale, including shipping. We'll indicate which listings are subject to additional fees on your Account Summary - opens in new window or tab.

Note: If your account isn't meeting our minimum seller performance standards and you're rated Very High in your rate of 'Item not as described' return requests, you'll only be charged the additional final value fee for not meeting our minimum seller performance standards.

Examples of fee calculations

Auction-style listing examples

Auction-style listing example 1

You're selling the latest version of a smartphone in used condition using a 10-day duration. You select a starting price of $199, with a Buy It Now price of $400, and you offer free shipping.

You've already used your allocation of zero insertion fee listings this month, and you are meeting our performance expectations.

The item sells immediately for the Buy It Now price of $400. Since you aren't charging the buyer for shipping or any other costs, $400 is the total amount of the sale.

The final value fee is $40, or 10% of $400.

Your total fees for this item:

Insertion fee

$0.35

Buy It Now fee

$0.00

Final value fee

$40.00

Total fees

$40.35

You make $359.65, or approximately 90% of the sale price, not including shipping costs.

 

 

Auction-style listing example 2

You're selling a rare vintage camera using a 5-day duration. You select a starting price of $199 and offer calculated shipping. You haven't yet used your allocation of zero insertion fee listings this month, and you are meeting our performance expectations.

You add the following optional listing upgrades:

  • To highlight the condition of the camera, you add Gallery Plus.
  • To make your listing available to more customers, you add International Site Visibility.
  • You add a reserve price of $400.

The winning bid for the camera is $7,800. Shipping to the buyer is $30, so the total amount of the sale is $7,830.

The final value fee is $750. (10% of $7,830 is $783, but the maximum charge for auction-style final value fees is $750).

Your total fees for this item:

Insertion fee

$0.00

Final value fee

$750.00

Gallery Plus fee

$0.70

International Site Visibility fee

$0.40

Reserve price fee (7.5% of $400)

$30.00

Total fees

$781.10

You make $7,018.90, or approximately 90% of the sale price.

 

Auction-style listing example 3

You're selling a men's wristwatch with a 7-day duration. You select a starting price of $149 with various shipping options, including free shipping. You haven't yet used your allocation of zero insertion fee listings this month. You have an Above Standard seller performance level but a Very High evaluation for 'Item not as described' return requests on eBay.com in the Jewelry & Watches category.

You add the Subtitle optional listing upgrade, and a reserve price of $400.

The winning bid for the watch is $964 and the buyer selects 1-day shipping for $30, so the total amount of the sale is $994.

The final value fee is $144.60 (10% of $964 is $96.40. Additional 5% of $964 is $48.20, for the Very High evaluation. There is no final value fee for the shipping as you offered free domestic shipping in your listing. Total final value fee: $96.40 + $48.20 = $144.60).

Your total fees for this item:

Insertion fee

$0.00

Final value fee

$144.60

Subtitle

$1.00

Reserve price

$30.00

Total fees

$175.60

You make $788.40, or approximately 82% of the sale price.

 

Fixed price listing examples

Fixed price listing example 1

You're selling a new handbag with a price of $44.99. You offer a standard and expedited shipping service for buyers to choose from. You've already used your allocation of zero insertion fee listings this month, and you do not meet our performance expectations at the time your item sells.

To attract the attention of more buyers, you add the Bold listing upgrade.

The handbag sells and the buyer chooses an expedited shipping service for $12.99. The total amount of the sale is $57.98.

The final value fee is $8.70, or 15% of $57.98

Your total fees for this item:

Insertion fee

$0.35

Final value fee

$8.70

Bold fee

$4.00

Total fees

$13.05

You make $31.94, or approximately 71% of the sale price.

 

Fixed price listing example 2 

You're selling Business & Industrial equipment in the Printing & Graphic Arts > Commercial Printing Presses category. You select a price of $5,000, and you offer local pickup. You are meeting our performance expectations.

To highlight the condition of the equipment, you add the Gallery Plus listing upgrade.

The equipment sells and since you aren't charging the buyer for shipping or any other costs, $5,000 is the total amount of the sale. 

The final value fee is $100, or 2% of $5,000.

Your total fees for this item:

Insertion fee

$20.00

Final value fee

$100.00

Gallery Plus fee

$2.00

Total fees

$122.00

You make $4,878, or approximately 98% of the sale price.

Other terms and conditions

  • If you use supplemental services, such as buying and printing shipping labels - opens in new window or tab on eBay, or if you participate in any of our advertising programs - opens in new window or tab, additional terms and conditions may apply, and you'll pay any costs or fees associated with those services. Details of the costs or fees will be on your monthly invoice - opens in new window or tab and we'll charge the payment method - opens in new window or tab you've set up on your seller account
  • All fees are in US dollars
  • Fees may apply if you end your auction-style listing early
  • The fees on this page apply to listings on eBay.com. If you list an item on another eBay site (for example, eBay.com.au or eBay.co.uk), the fees for that site will apply
  • If your payment method fails or your account is past due, we reserve the right to limit or suspend the services which eBay provides to you.
  • Seller fees don't purchase exclusive rights to web pages on eBay. We may, in our sole discretion and without consent from or payment to sellers, display third-party advertisements (including links and references thereto) and listings from other sellers on any eBay page
  • Depending on the tax legislation of your country of residency, local Value Added Tax (VAT), Goods and Services Tax (GST) or similar consumption tax might apply in addition to your eBay fees.

The fees for listing an item depend on the price, format and category you choose, and whether you add any optional listing upgrades.

Was this article helpful for you?

Related help topics