10 min article

Selling fees

We charge two main types of selling fees: an insertion fee when you create a listing, and a final value fee when your item sells.

The amount we charge depends on the item's price, the format and category you choose for your listing, any optional listing upgrades you add, and how you are performing as a seller. Fees may apply if you end your auction-style listing early.

Insertion fees

When you list an item for sale, we charge a fee per listing, per category. We call this an insertion fee. If you choose to list your item in two categories, you also pay an insertion fee for the second category. Insertion fees are nonrefundable if your item doesn't sell.

If you relist your item, we charge an insertion fee for the original listing and each time your item is relisted. However, your monthly zero insertion fee listings can cover each of your relisted items until they're used up. Relisting applies in most categories, but there are some exclusions.

Zero insertion fee listings

Every month, you get up to 50 zero insertion fee listings, or more if you have an eBay Store.

Keep in mind, selling limits apply and certain categories are excluded from the zero insertion fee listings offer. You're only eligible for zero insertion fee listings when you list in the country that you registered with. For example, if you have a registered address in the US, you'll only receive zero insertion fee listings on eBay.com. Learn more about how zero insertion fee listings work, including the terms and exclusions for those listings.

Duplicate listings and multiple items

If you create a duplicate auction-style listing for the same item, we charge an insertion fee per listing (one for the original and another for the duplicate), even if the listing doesn't appear on eBay for its full listing duration. Consider scheduling your auctions to end at different times, so if a bidder doesn't win your first listing, they have a chance to bid on your duplicate listing. Read more about our Duplicate listings policy.

For listings with multiple items, including listings with variations, you only pay one insertion fee. We calculate the insertion fee based on the total start price of your listing, which is the item price multiplied by the quantity. For example, if you list 10 items at $4.00 each, the total start price is $40. If you list 100 items at $4.00 each, the total start price is $400.

Good 'Til Cancelled listings

For Good 'Til Cancelled listings, we charge an insertion fee every 30-day period. Your listing will renew automatically every 30 days unless your item sells before that timeframe, you cancel your listing, or your listing violates an eBay policy and we end your listing. Good 'Til Cancelled listings count toward your monthly zero insertion fee listings. Fee amounts are based on the terms in effect when the listing goes live and when it renews.

Final value fees

We charge a final value fee when your item or relisted item sells, or if we determine that you intended to complete a sale outside of eBay.

Final value fees are calculated as a percentage of the total amount the buyer pays, including shipping and handling. Sales tax isn't included.

If you offer or reference your contact information or ask a buyer for their contact information in the context of buying or selling outside of eBay, we charge you a final value fee based on the total amount of the sale even if your item doesn't sell. In this situation, the total amount of the sale is determined as follows:

  • Auction-style listing format: The total amount of the sale is the auction start price, the Buy It Now price (if applicable), the reserve price (if applicable), or the price identified between the buyer and seller, whichever is highest.
  • Fixed price listing format: The total amount of the sale is the fixed price or the price identified between the buyer and seller, whichever is higher.

When you use a zero insertion fee listing and pay no insertion fee, you still have to pay the final value fee.

Additional final value fees for sellers not meeting our performance expectations

We may apply additional final value fees on your sales in the following circumstances:

  • If your account doesn't meet our minimum seller performance standards for the US at the time of sale, there will be an additional 4 percentage points fee on the standard final value fees at the time the item sells. You can go to your Seller Dashboard - opens in new window or tab to check your current seller level for the US region. Above Standard and eBay Top-rated Sellers will not be charged this fee; or
  • If your rate of 'Item not as described' returns is evaluated in your service metrics as Very High in one or more categories, your final value fees will increase by 4 percentage points for sales in those categories. You can view your personalized service metrics on your Service Metrics dashboard - opens in new window or tab in Seller Hub.

Final value fees are capped in most categories, with the maximum amount determined by the listing category and whether the seller has a Store subscription. However, the additional final value fees for sellers who do not meet our minimum performance standards and/or who have a Very High rate of 'Item not as described' returns are not subject to maximum final value fee caps and will be applied to the total amount of the sale, including shipping. We'll indicate which listings are subject to additional fees on your Account Summary - opens in new window or tab.

Note: If your account isn't meeting our minimum seller performance standards and you're rated Very High in your rate of 'Item not as described' returns at the time of the sale, you'll only be charged the additional final value fee for not meeting our minimum seller performance standards.

Examples of final value fee calculations

Seller A sold some Business & Industrial equipment in the Commercial Printing Presses category. The total amount of the sale including shipping is $4,650. The seller has an Above Standard seller performance level and an evaluation of Low for 'Item not as described' returns on eBay.com in the Business & Industrial category.

Final value fee calculation: 2% of $4,650 = $93

 

Seller B sold a men's wristwatch for $9,640, including shipping. The seller has an Above Standard seller performance level and a Very High evaluation for 'Item not as described' returns on eBay.com in the Jewelry & Watches category, so an additional 4% final value fee applies.

Final value fee calculation: 10% of $9,640 = $964 (fee capped at $750). 4% of $9,640 = $385.60. Total final value fee: $750 + $385.60 = $1,135.60

 

Seller C sold a DVD for $18 with free shipping. The seller has a Below Standard seller performance level and an evaluation of Very High for 'Item not as described' returns on eBay.com in the DVDs & Movies category. An additional 4% final value fee applies for not meeting our minimum seller performance standards.

Final value fee calculation: 12% of $18 = $2.16. 4% of $18 = $0.72. Total final value fee: $2.16 + $0.72 = $2.88

These examples are provided solely to illustrate how final value fees are calculated. Other fees may apply.

Final value fees on shipping

We calculate final values fees on shipping costs based on the shipping service the buyer chooses.

However, when you offer one-day or international service and the buyer selects it, the final value fee on shipping is based on whichever service is less expensive, so either:

  • The one-day or international shipping service you offer in your listing, or
  • The first domestic service in your listing that isn't one-day

For example, if a buyer chooses international shipping and you specified free shipping as your first domestic option, you don't pay any final value fees on shipping for that item.

If one-day or international shipping is the only service you offer, the final value fee for shipping will be based on that service.

If you're in China, Hong Kong, Indonesia, Israel, Japan, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand, or Vietnam and your item isn't located in the US, final value fees on shipping are always calculated based on the shipping option your buyer chooses.

Final value fee credit

If for some reason the buyer ends up not paying, you need to either cancel the sale or report it as an unpaid item in order to be eligible for a final value fee credit.

Basic fees for most categories

In the table below, we outline the basic fees for items listed in most categories and the number of zero insertion fee listings you'll get each month.

Category Insertion fee Final value fee:
% of total amount of sale
Standard fees for most categories, including Music > Records, eBay Motors > Parts & Accessories, and eBay Motors > Automotive Tools & Supplies. For vehicles, see our Motors fees. First 50 listings free per month, then $0.35 per listing* 10% (maximum fee $750**)
Books
DVDs & Movies
Music (except Records category)
12% (maximum fee $750**)
Select Business & Industrial categories:
  • Heavy Equipment Parts & Attachments > Heavy Equipment
  • Printing & Graphic Arts > Commercial Printing Presses
  • Restaurant & Food Service > Food Trucks, Trailers & Carts
$20 2% (maximum fee $300**)
Musical Instruments & Gear > Guitars & Basses Free 3.5% (maximum fee $350**)

*Exclusions apply – see our Zero insertion fee listings article for details.

**Maximum fee caps do not apply to the additional final value fees charged to sellers who are not meeting our performance expectations.

Fees for Classified Ad listing format

To sell your items locally, you can list them on eBay using our Classified Ad format. We charge an insertion fee of $9.95, with a listing duration of 30 days. There are no final value fees for Classified Ad listings.

You can use the Classified Ad format in the following categories:

  • Business & Industrial
    • Construction > Buildings, Modular & Pre-Fab
    • General Office > Trade Show Displays
    • Websites & Businesses for Sale
  • Specialty Services
  • Travel
  • Everything Else
    • eBay User Tools
    • Funeral & Cemetery
    • Information Products
    • Reward Points and Incentives Programs > Other

You can also use Classified Ads for selling Real Estate, but the fees are different – see below for more information.

Fees for Real Estate listings

The basic cost of selling Real Estate is the insertion fee plus the notice fee, plus fees for any optional features. Real Estate listings can be auction-style, fixed price, or Classified Ad format. No matter which format you choose, there are some rules you should be aware of, so please take a moment to read our Real estate policy.

Land, Manufactured, and Timeshare homes

Listing type Duration Insertion fee Notice fee
Auction or fixed price 1, 3, 5, 7, or 10-day listing (1 and 3-day auction-style listings cost an additional $1) $35 $35
30-day listing $50 $35
Classified Ad 30-day listing $150 $0
90-day listing $300 $0

 

Commercial, Residential, and Other Real Estate

Listing type Duration Insertion fee Notice fee
Auction or fixed price 1, 3, 5, 7, or 10-day listing (1 and 3-day auction-style listings cost an additional $1) $100 $0
30-day listing $150 $0
Classified Ad 30-day listing $150 $0
90-day listing $300 $0

You won't be charged a notice fee if:

  • Your item has no bids
  • No bids meet your reserve price, if you added one
  • Your item is listed in the Classified Ad format

Otherwise, we charge a notice fee, whether or not you carry out the sale with the buyer. Also, if you have a Classified Ad listing with the Best Offer option, a final value fee applies.

Fees for optional listing upgrades

Certain features, like adding a subtitle, require an additional fee, but these advanced listing upgrades can help your listing stand out and attract more buyers.

We charge optional feature fees per listing, per category regardless of whether your item sells, and they're not included in your zero insertion fee listings.

The advanced listing upgrade fees vary depending on your item's price and the listing format and duration you choose. We've outlined the differences below.

Tip
You can add up to 12 photos with zoom and enlarge, as well as schedule your listings to start and end at a future date and time, free of charge. If you have a Store or use the Classified Ad format, scheduling a listing will cost $0.10.

1*, 3, 5, 7 and 10-day listing duration

Advanced listing upgrade Item price of up to $150
or items listed in the
Real Estate category
Item price of more than $150
Bold $2.00 $3.00
Gallery Plus
Free for listings in the Collectibles, Art, Pottery & Glass, and Antiques categories
$0.35 $0.70
International site visibility for fixed price listings (see below for fees for auction-style listings)  $0.50 $0.50
List in two categories Insertion and advanced listing upgrade fees apply for each category. Final value fees are charged once per item, if your item sells
Listing Designer $0.10 $0.20
Subtitle $1.00 ($0.50 for Real Estate listings) $3.00
Value Pack
It combines Gallery Plus, Subtitle, and Listing Designer for a discounted fee. Value Pack isn't available for Powersport Vehicles under 50cc.
$1.15 ($0.65 for Real Estate listings) $3.15

*1-day duration is only available for auction-style listings.

30-day duration and Good 'Til Cancelled listings

Advanced listing upgrade Item price of $150 or less Item price of more than $150 Classified Ad format or Real Estate category
Bold $4.00 $6.00 $4.00
Gallery Plus
Free for listings in the Collectibles, Art, Pottery & Glass, and Antiques categories
$1.00 $2.00 $1.00
International site visibility for fixed price listings (see below for fees for auction-style listings)  $0.50 $0.50 n/a
List in two categories Insertion and advanced listing upgrade fees apply for each category. Final value fees are charged once per item, if your item sells
Listing Designer $0.30 $0.60 $0.30
Scheduled Listing Free Free $0.10 (free for Real Estate listings)
Subtitle $1.50 $6.00 $1.50
Value Pack
It combines Gallery Plus, Subtitle, and Listing Designer for a discounted fee. Value Pack isn't available for Powersport Vehicles under 50cc.
$2.00 $6.50 $2.00

Advanced listing upgrade fees for auction-style listings only

Advanced listing upgrade Item's price Fee
1 or 3-day duration Any price $1.00
International site visibility for auction-style listings $0.01$9.99 $0.10
$10–$49.99 $0.20
$50 or more $0.40
Reserve price
Minimum price that must be met for your item to sell
Any price* $5.00 or 7.5% of reserve price, whichever is greater (maximum fee $250)
Reserve price in select Business & Industrial categories:
  • Heavy Equipment, Parts & Attachments > Heavy Equipment
  • Printing & Graphic Arts > Commercial Printing Presses
  • Restaurant & Food Service > Food Trucks, Trailers & Carts
Any price* $5.00

*This value reflects reserve price, not your item's total amount of sale.

If your items are set to relist automatically, we charge insertion and advanced listing upgrade fees each time your item is relisted. If you're using Selling Manager automation rules, those fees also apply each time your item is relisted.

Please keep in mind that not all listing upgrades are available with every listing tool and not all optional feature upgrades may be displayed across all our sites, services, applications, and tools.

Examples of fee calculations

Auction-style listing examples

Auction-style listing example 1

You're selling the latest version of a smartphone in used condition using a 10-day duration. You select a starting price of $199, with a Buy It Now price of $400, and you offer free shipping.

You've already listed more than 50 items this month. You are meeting our minimum performance standards.

The item sells immediately for the Buy It Now price of $400. Since you aren't charging the buyer for shipping or any other costs, $400 is the total amount of the sale.

The final value fee is $40, or 10% of $400.

Your total fees for this item:

Insertion fee $0.35
Buy It Now fee $0.00
Final value fee $40.00
Total fees $40.35

You make $359.65, or approximately 90% of the sale price, not including shipping costs.

 

 

Auction-style listing example 2

You're selling a rare vintage camera using a 5-day duration. You select a starting price of $199 and offer calculated shipping. You've listed fewer than 50 items this month. You are meeting our minimum performance standards.

You add the following advanced listing upgrades:

  • To highlight the condition of the camera, you add Gallery Plus.
  • To make your listing available to more customers, you add International Site Visibility.
  • You add a reserve price of $400.

The winning bid for the camera is $7,800. Shipping to the buyer is $30, so the total amount of the sale is $7,830.

The final value fee is $750. (10% of $7,830 is $783, but the maximum charge for auction-style final value fees is $750).

Your total fees for this item:
Insertion fee $0.00
Final value fee $750.00
Gallery Plus fee $0.70
International Site Visibility fee $0.40
Reserve price fee (7.5% of $400) $30.00
Total fees $781.10

You make $7,018.90, or approximately 90% of the sale price.

 

Fixed price listing examples

Fixed price listing example 1

You're selling a brand new handbag. You select a 7-day duration, with a price of $44.99. You offer a standard and expedited shipping service for buyers to choose from. You've already listed more than 50 items this month. You do not meet our minimum performance standards at the time your item sells.

To attract the attention of more buyers, you add the Value Pack advanced listing upgrade.

The handbag sells and the buyer chooses an expedited shipping service for $12.99. The total amount of the sale is $57.98.

The final value fee is $8.12, or 14% of $57.98

Your total fees for this item:
Insertion fee $0.35
Final value fee $8.12
Value Pack $1.15
Total fees $9.62

You make $35.37, or approximately 79% of the sale price.

 

Fixed price listing example 2 

You're selling Business & Industrial equipment in the Printing & Graphic Arts > Commercial Printing Presses category with a 10-day fixed price listing. You select a price of $5,000. You offer local pickup. You are meeting our minimum performance standards.

To attract the attention of more buyers, you add the Value Pack advanced listing upgrade.

The equipment sells and since you aren't charging the buyer for shipping or any other costs, $5,000 is the total amount of the sale. 

The final value fee is $100, or 2% of $5,000.

Your total fees for this item:
Insertion fee $20.00
Final value fee $100.00
Value Pack fee $3.15
Total fees $123.15

You make $4,876.85, or approximately 98% of the sale price. 

Promoted listing fees

To give greater exposure to the items you sell, you can create a promoted listing ad campaign. It gets your listing in front of more buyers, and you'll only be charged for the ad if your item sells. Learn more about our Promoted Listings Terms of Service - opens in new window or tab.

Other terms and conditions

  • If you use supplemental services, such as buying and printing shipping labels on eBay, you'll pay any costs or fees associated with those services. Details of the costs or fees will be on your monthly invoice - opens in new window or tab and we'll charge the payment method you've set up on your seller account
  • Insertion fees and advanced listing upgrade fees apply to each listing you create, are charged at the time of listing or relisting, as applicable, and are nonrefundable. Fee amounts are based on the terms in effect when the listing goes live and when it renews. If you select more than one category for your listing, insertion and optional feature fees apply for each category
  • All fees are in US dollars
  • The fees on this page apply to listings on eBay.com. If you list an item on another eBay site (for example, eBay.com.au or eBay.co.uk), the fees for that site will apply
  • There may be instances when your listing doesn't immediately appear in search results. This can take up to 24 hours. We can't guarantee exact listing durations
  • Seller fees don't purchase exclusive rights to web pages on eBay. We may, in our sole discretion and without consent from or payment to sellers, display third-party advertisements (including links and references thereto) and listings from other sellers on any eBay page
  • Depending on the tax legislation of your country of residency, local Value Added Tax (VAT), Goods and Services Tax (GST) or similar consumption tax might apply in addition to your eBay fees.

The fees for listing an item depend on the price, format and category you choose, and whether you have an eBay Store.

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