Step 1: Shoe Box
New Nikes are boxed in a strong shoe box usually featuring the logo on the lid and side. Colour and style of box varies according to style and year. Check the box carefully for any errors in brand logos, alignment, spelling and overall finish quality. Remember real shoe boxes can accompany fake shoes.
Step 2: Box Label
Nike retail boxes feature a label on one side detailing style name, size, colour, country of manufacture and a style number. The style number is usually 9 digits long, check that it matches the style number located on the label located inside the shoe.
Step 3: Inside Label
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box. Check that the tail of the Q in FABRIQUE starts inside the circle. Check for any spelling errors and that the stitching is straight and neat.
Step 4: Tongue Logo
Most new Air Max 95's will feature an Air Max logo on the tongue. Make sure this logo is carefully and immaculately stitched, glued, printed or embroidered onto the tongue.
Step 5: Air Unit
New Air Max 95's have the unique Nike Air Max units situated under the heel, check that these Air units are clear and clean with no marks or paint on them.
Step 6: Sole
Nike Air Max 95's have a distinctive sole pattern, always make sure they are high quality and not worn out if the shoes are new.
Step 7: Get the full 17 point step-by-step guide from goVerify
The goal of goVerify guides are to help online shoppers not get caught out by fakes as well as to show sellers how to take good photographs that will help them sell more on eBay. Visit the goVerify it website to see guides from many other popular brands being sold online. Good luck.