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Active Lifestyle Vehicles
America is getting active. Between 2000 and 2011, membership in the USA Triathlon Association increased from 20,000 to 150,000, with almost 2,300,000 Americans participating in at least one triathlon annually. According to USARunning.org, there are 37 million runners in the US, eleven million of who run at least 100 times per year. Almost 40 million Americans go camping each year, and bicycle retailers sell five-and-a-half billion bicycles annually. Thirty-five million kids play organized sports every year, 85 percent of who are coached by their fathers. The growing audience of active adults needs cars that fit their complicated lifestyles. Fourteen years ago, Nissan introduced the first Xterra for the 2000 model year: a sport-utility vehicle inspired by conversations design team members had with San Diego-area triathletes. The popularity of vehicles such as the Xterra, Honda Element, Jeep Wrangler, Land Rover LR4 and other active lifestyle vehicles is testimony to their buying power.
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