John is an entrepreneur and though his small business, John's Towing, employs only himself, another driver, and his wife as the dispatcher, it is enough to provide comfortably for his family and his employee. He has very little overhead, just a towing lot, a small office, and his flatbed tow truck that is well equipped including the Warn winch. John bought the Warn 8274 new from eBay, previously owned, but never used. John gets a call and quickly arrives on an accident scene, flashing his warning lights, where some poor fellow driving a pickup has been hit head-on by a girl who was texting while driving her daddy's SUV, and on an icy road at that. The guy and the girl seem to be ok but this pick-up looks like toast. John pulls into position and lowers the bed, attaches the Warn winch to what is left of the bumper and hoists the mangled vehicle onto the bed. He always hates to see this kind of thing happen, feels bad for everyone involved, but he's always glad he gets the call and can be there to help. He hands the officer his business card, which will be passed along to the victim so he knows where to find the wreckage, and John heads back home.