TaylorMade pulled the green out from under the golf industry by introducing a new kind of golf club, and ever since, the TaylorMade brand has remained one of the most popular among golfers, from the brightest stars of the PGA to driving range novices. TaylorMade's game-changing club was a metalwood driver, the first club to be cast from stainless steel. Since that historic product launch, TaylorMade has branched out to make various types of clubs that continually push the boundaries of the sport. The R7 Quad driver, for example, introduced movable weight technology, where metal screws could be swapped out to change the way a club is weighted and, consequently, the effect it has on the ball. The R9 driver has a rotating head that allows golfers to adjust loft, lie and face angle depending on the hit or putt in front of them. TaylorMade makes drivers, fairways, rescues, irons, wedges and putters, and each category of club contains multiple product lines geared toward players at every level and in every price range. TaylorMade is dedicated to getting you the perfect fit, so it offers performance labs that use motion analysis technology to analyze your body and select the clubs best suited to your swing. The company also manufactures its own line of custom golf balls and gear, including clothing, golf bags, gloves and more. Since 1998, TaylorMade has been a subsidiary of the Adidas group. in 2012, Golf Business Wire reported that more PGA Tour professionals play with TaylorMade drivers than the five other top brands combined.