Ever since Rakim Mayers, better known as ASAP Rocky, was featured in Lana Del Rey's video National Anthem wearing Pigalle clothes, the American rapper became the Parisian label's ambassador. If you want to replicate his style, browse the large inventory on eBay for a Pigalle hoodie, T-shirt, and cap. Created in 2008 by Stephane Ashpool, member of the festive and creative collective Pain o chokolat, Pigalle was initially conceived as a boutique where Parisian hipsters could buy alternative-style clothes. After curating a fine selection of Japanese, American, and European designers such as Hoon, Soulland, Wood Wood, and Comme des Garcons, the French brand decided to create its own line of clothes, and the success picked up shortly after. Wearing a Pigalle shirt or cap is much more than a trend. It is a statement. If at the beginning, the Parisian label focused on menswear, they started also producing women's clothes. In April 2014, their collaboration with the famous sportswear brand resulted in the Nike x PPP Collection, including caps, tanks, shoes, kicks, and balls.