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About Panerai Watches

Panerai is a respected Italian watch brand that began in Florence, Italy. The company specializes in sport watches and has roots in precision naval instruments. In the early 1900s, the Royal Italian Navy wore the brand’s Radiomir and Luminor models while out at sea. It was an era characterized by innovative design, during which Panerai created the world’s first underwater military watch. In fact, a vintage Panerai timepiece is a covetable item that you can find on eBay. The respected status of the brand reaches far beyond its Italian roots. A new boutique has opened in Aspen, Colorado—the seat of winter sports in the United States. This speaks to reliability of the watches for active lifestyles and its acceptance as a luxury item around the world. The creation of the Ferrari model echoes the brand's association with all things desirable and expensive. This is the watch to wear when quality and precision matters, but you do not want to sacrifice style. Time to set your priorities straight.