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About General Mills

Remember the joy of finding your favorite kids' cereal from General Mills in the cupboard, then shaking that box to see if you could get a toy to come out? You can share that excitement with your own children by exploring the various items available from the reliable sellers on eBay. There is a huge selection of vintage General Mills memorabilia available, in a variety of mint, new and used conditions, featuring everything from movie tie-ins to beloved cereal characters from years gone by. These items can serve as an addition to your own collection or make a quaint and nostalgic gift for a friend. The Hot Wheels line of cars included in cereal boxes proved to be one of the most popular lines of General Mills toys, and many are available. Advertising memorabilia such as magnets, pins, and stickers are at the heart of many collections, too. Bring memories of a household classic back into your home with collectible items from General Mills.

Shop the large inventory of collectibles including General Mills advertising!