VANS

California cool never goes out of style and few brands exude the laid-back attitude of the Golden State like VANS. Taking its roots from SoCal skate culture, VANS' signature waffle sole was designed to grip skateboards. But the brand has incorporated it onto almost every one of its models, which run the gamut from performance to everyday options for tackling the pavement. Designs such as the Slip-On (in checkerboard print, of course) and the Old Skool have become icons that have even inspired high-end lines such as Saint Laurent and Céline. The brand’s classic canvas kicks are perennial bestsellers, but the line's higher-end Vault offering incorporates buttery leathers and suede. And VANS continues to innovate and incorporate new materials in its Lite and UltraRange line that make shoes lighter and more comfortable.