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Jordan 1 Low and Travis Scott Present 2019 Mocha Colorway
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Low x Travis Scott Mocha 2019
Jordan Brand teamed up with Travis Scott once again in 2019. This time, they collaborated for a low-top Mocha colorway release on the Air Jordan 1 silhouette. A White Nike Swoosh sits atop this black upper to add a pop of neutral brightness. Black coats the side panels, toe top, laces, and tongue. Dark Mocha introduces itself on the shoe's heel, toe, and eyelet overlays. An off-white midsole provides a separation of color before Dark Mocha returns to coat the entire outsole and tread. University Red accents appear on the right heel, where a Jordan Wings logo is embroidered, and once again on the left heel, where a Travis Scott sick face is woven.