Snapshot of the Jordan 1 Retro High OG Bred Toe

The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.

History of Air Jordan 1

As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.

Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.

He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.

Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.

Jordan 1 Retro High OG Bred Toe 2018

The 2018 Air Jordan 1 Retro High OG Bred Toe derives its colorways from the OG Black Toe and Bred editions, combining them in a classic Air Jordan 1 silhouette. Durable, premium leather makes up the entire high-top upper, with a white quarter panel showcasing a bold black Swoosh. The Peter Moore design fuses black overlays with Gym Red on the outsole, collar, heel and toe box. In true OG fashion, an Air Jordan wings logo and a Nike Air logo ornament the ankle collar and the tongue, respectively.

Jordans Release Dates, News and Articles

Attention all sneakerheads and basketball fans! Read all about the oldest and latest Jordan releases on the eBay Sneaker Hub. From iconic retro styles to new collaborations, you'll find everything you need to know to complete your Jordan collection.

Ratings & Reviews

Average Ratings of all

Average Ratings of all4.8
26 average ratings

83% Good quality

96% Would recommend

71% Good value