Gucci Marmont Bags

Gucci creative director Alessandro Michele garnered legions of fervent, new Gucci fans when he debuted the Gucci GG Marmont bag emblazoned with an updated, ‘70s-inspired take on the storied design house’s classic logo. And, to the delight of fans, he also added a whimsical, signature embroidered heart detail on the back. Even the bag’s namesake — a nod to illustrious Hollywood hotel Chateau Marmont — embraces an old guard-meets-new world aesthetic.

An Instagram darling since its launch in 2016, the Marmont continues to hook style influencers, A-listers and ardent fashion fanatics alike with its relaxed, funky glamour.

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Gucci Marmont Bags

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About the Gucci GG Marmont

Most luxury handbag collectors instantly recognize the sleek, double “G” metal emblem as the hallmark of the Gucci GG Marmont collection. What they might not realize is that the collection takes its name from the Chateau Marmont, a famed Los Angeles hotel featuring Old Hollywood-style spaces frequented by current-day celebrities. It’s no surprise then that the GG Marmont is all about glamour and notoriety.

The ideas of American glamour and fame complement the GG Marmont collection’s vintage roots. For his debut Fall/Winter 2015 show, creative director Alessandro Michele presented belts with rounded “GG” logo buckles, a style inspired by a 1970s Gucci belt he had discovered in the fashion house’s archive. This updated, curvy double “GG” logo appeared as the signature hardware for the GG Marmont handbag collection introduced a year later.

What Makes the Gucci GG Marmont Special

The GG Marmont represents a balance of vintage and modern tastes. Curved “GG” logo forms capture the disco era’s opulence and expressive attitude, while contemporary silhouettes place each bag firmly in the present day. The fact that the GG Marmont hearkens back to the romanticized age and is simultaneously designed for modern lifestyles makes these pieces a favorite among Gucci enthusiasts and fashionable women across the globe.

GG Marmont Silhouettes

Contributing to its popularity is the range of silhouettes the GG Marmont collection has to offer. From totes and shoulder bags spacious enough to accommodate work-to-play essentials to bucket bags and collector-favorite minis and super minis, there is a size and shape to suit every occasion. The GG Marmont also comes in eye-catching geometric ovals and circles.

GG Marmont Materials and Craftsmanship

The assortment of materials and styles also make the GG Marmont series a joy to collect. Sumptuous velvets, buttery leathers and embellished denim are some of the options collectors can choose from. Considering the variety of designs, there truly is a GG Marmont bag (or two) for every Gucci lover.

GG Marmont bags frequently have matelassé stitching. Matelassé stitching is a type of quilting that creates raised or “puffed” areas in the fabric. It’s a unique and luxurious texture that resembles the peaks and valleys of a California hillside. On GG Marmont bags, matelassé stitching is often done in a chevron, or zigzag, pattern. A puffed heart can be found on the back of certain styles, such as shoulder bags. Other matelassé designs include diamond and diagonal patterns.

Gucci often adorns GG Marmont with antiqued gold-tone hardware, suggesting a rich history and patina in line with the “vintage luxury” aesthetic crafted under the creative direction of Michele. This hint of shine enhances the fine leathers and fabrics of each purse.

The GG Belt Bag

Although all of the GG Marmont collection handbags are stunning, high-quality pieces any Gucci enthusiast would be proud to carry, one of the most sought-after pieces is the belt bag. A must-have for true fans, this covet-worthy piece is prized for its functionality and fashion-forward appeal. The belt bag features an adjustable waist strap plus a removable zip pouch for storing daily essentials, and it can be worn on the waist, hips or as a crossbody, depending on your preference.

The Gucci GG Marmont’s Value and Collectibility 

Whether you're a first-time GG Marmont collector or you're seeking to purchase your fifth bag, there's never been a better time to invest as both the new and pre-owned markets offer high availability and value. Although sales for small to large bags rarely dip below $500 in 2021, individuals have purchased mini styles for $250 to $350. The GG Marmont belt bag consistently hovers around $700 to $800, with some outliers as little as $500 or as much as $1,000.

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