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 | An Inside Look at the Top-Performing Pottery & Glass Brands
| The top names in Pottery & Glass stand for quality and style. They also sell extremely well in eBay's Pottery & Glass category.
Review last month's top-performing brands to get the inside track on what lines you should be carrying.
Top 5 Selling Brands*
- Bauer
- Princess House
- Russel Wright
- Fiesta: Vintage
- Spode
Top 5 Grossing Brands**
- Lenox
- Waterford
- Royal Doulton
- Roseville
- Wedgwood
Top 5 Searched Brands***
- McCoy
- Roseville
- Red Wing
- Villeroy
- Hull
To see this month's most popular search terms, click here.
* Based on December 2002 Conversion Rates
** Based on December 2002 Gross Merchandise Sales
*** Based on December 2002 Search Data
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Benefit with Gallery
Catch the eye of discriminating Pottery & Glass collectors with eBay's economical yet powerful Gallery feature, placing thumbnail images of your items on category listing pages.
It works -- consider these eBay statistics. Items with Gallery are 8%* more likely to sell on average. eBay research also has found that Gallery increases final price by an average of 11%*.
So, why does Gallery work? Like eBay's Bold or Featured Plus enhancements, Gallery:
- Gives your antiques wider exposure and attracts more bidders. Item thumbnails appear on category and search pages and in the Gallery View.
Tip: Want more exposure? Couple Gallery with Featured Plus, placing your item above competing category listings in the higher-visibility Featured Items section.
- Distinguishes your items from other seller listings. Thumbnail photos increase credibility and interest, encouraging greater traffic and bidding.
- Enables bidders to view your items at a glance, saving them valuable time.
Adding Gallery to your listings is simple and hassle-free, too. Your images are automatically resized by eBay. And, if you use Turbo Lister or Seller's Assistant Pro, Gallery is included.
To learn more about the benefits of Gallery, click here!
* This represents an average based on data from February 2002 transactions. No representation is made that a seller's final price or conversion rate of a specific item will increase by the average percentages noted above.
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 | mytableware.com (19,595), myTableware.com
Better Product Merchandising
| Like many eBay sellers, myTableware.com entered online sales gradually. The turning point: when the company broadened its strategy with eBay's fixed-price format.
"The breakthrough was the establishment of our eBay Store," says Paul Sarver, part of the father and son team that runs myTableware.com. "The Store format allowed us to put more goods up for sale, in unlimited quantities, and for 30 days. We were really able to extend the number of listings and not go broke in the process."
Due to the affordability of Store listings ($0.05), myTableware has been able to market its entire inventory on eBay. It economically merchandises some 9,000 china patterns everyday in its Store. The payoff: myTableware is positioned as a dominant seller in the Pottery & Glass category. That has increased its credibility and volume, evidenced by its 19,000-plus feedback rating
Sarver uses his auction listings to drive buyers to his Store. Each listing contains a link to additional items in that pattern style. Better yet, he includes his Store's search box in every listing and a tag encouraging buyers to search for their favorite pattern.
What's more, single item listings of placemats and the like indicate that additional quantities are available in the company's Store.
According to Sarver, it was son Paul Jr. who championed eBay initially. Now, it is a true father-son act. As the younger Sarver puts it: "One of us couldn't do it without the other."
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