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Signs and Symbols: Their Design and Meaning by Adrian Frutiger (Paperback, 1998)

About this product

About this product

Product Information

Universally-recognized signs and symbols have always been among the most important elements of communication. By why is it that certain configurations of dot and line, and certain primary shapes, are perceived and remembered more easily than others? Taking the six faces of dice as his starting point, Frutiger writes about signs and symbols in general and the development of writing in particular. Throughout, he relates the basic principles and components of graphics to a wide range of historical, physical, linguistic and practical considerations. He embraces everything from Egyptian hieroglyphics to modern company logos in his intriguing analysis of the way that humans have always tried to express thought and communication through graphic means. This standard work is aimed at all those concerned with graphics, design, ornament and communication in general.

Product Identifiers

Publisher
Ebury Publishing
ISBN-10
0091864828
ISBN-13
9780091864828
eBay Product ID (ePID)
96725818

Product Key Features

Author
Adrian Frutiger
Format
Paperback
Language
English
Subject
Design & Commercial Art

Dimensions

Weight
867g
Height
263mm
Width
170mm

Additional Product Features

Place of Publication
London
Content Note
2000 2-Colour Line Illustrations
Out-Of-Print Date
25/06/2001
Date of Publication
12/11/1998
Imprint
Ebury Press
Edition Statement
New Edition
Country of Publication
United Kingdom
Genre
Design & Commercial Art

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