Reviews
"A lot of hot takeaways for cool brand builders in this book" - Dirk Van Kamseke , Global Marketplace Insights Manager, Levi Strauss & Co., Winner of the 2012 Berry-AMA Book Prize for the best book in marketing! "This book explains brilliantly how you can gain the love of the Generation Y. A must-read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all other target groups as well." -- Kevin Roberts , CEO Saatchi & Saatchi Worldwide "A lot of hot takeaways for cool brand builders in this book" -- Dirk Van Kamseke , Global Marketplace Insights Manager, Levi Strauss & Co. "Case studies and interviews with global marketing executives of successful brands make this a winner for any college-level business library." -- Midwest Book Review "The authors sum up the winning attributes of a hot youth brand with the acronym "CRUSH" ("Coolness; Realness; Uniqueness; Self-identification with the br∧ and Happiness"). ... Hot companies that get this include MTV, H&M, Nike, Levi Strauss, Cadbury, Mars, Apple, Sony, Nokia, and Red Bull. Summing Up: Recommended . Upper-division undergraduate and graduate marketing students, faculty, and professionals/practitioners." -- CHOICE "...several years of research interviews with global marketing executives, and consumer behavior studies combine to give you 'a timely and necessary resource' for anyone in the marketing biz." -- Brandchannel.com "Nobody draws a sharper, more incisive and still warm, caring picture of how to reach Gen Y consumers." -- Dan Hill , President of Sensory Logic and author of Emotionomics and About Face, "Nobody draws a sharper, more incisive and still warm, caring picture of how to reach Gen Y consumers." - Dan Hill , President of Sensory Logic and author of Emotionomics and About Face, Recommended by CEO Refresher! How Cool Brands Stay Hot on Slideshare See anexcerpton the American Educational Foundation website!, Winner of the2012 Berry-AMA Book Prizefor the best book in marketing! "This book explains brilliantly how you can gain the love of the Generation Y. A must-read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all other target groups as well." -- Kevin Roberts , CEO Saatchi & Saatchi Worldwide "A lot of hot takeaways for cool brand builders in this book" -- Dirk Van Kamseke , Global Marketplace Insights Manager, Levi Strauss & Co. "Case studies and interviews with global marketing executives of successful brands make this a winner for any college-level business library." -- Midwest Book Review "The authors sum up the winning attributes of a hot youth brand with the acronym "CRUSH" ("Coolness; Realness; Uniqueness; Self-identification with the br∧ and Happiness"). ... Hot companies that get this include MTV, H&M, Nike, Levi Strauss, Cadbury, Mars, Apple, Sony, Nokia, and Red Bull. Summing Up: Recommended . Upper-division undergraduate and graduate marketing students, faculty, and professionals/practitioners." -- CHOICE "...several years of research interviews with global marketing executives, and consumer behavior studies combine to give you 'a timely and necessary resource' for anyone in the marketing biz." -- Brandchannel.com "Nobody draws a sharper, more incisive and still warm, caring picture of how to reach Gen Y consumers." -- Dan Hill , President of Sensory Logic and author of Emotionomics and About Face, "A lot of hot takeaways for cool brand builders in this book" - Dirk Van Kamseke , Global Marketplace Insights Manager, Levi Strauss & Co. "Case studies and interviews with global marketing executives of successful brands make this a winner for any college-level business library." Midwest Book Review "The authors sum up the winning attributes of a hot youth brand with the acronym "CRUSH" ("Coolness; Realness; Uniqueness; Self-identification with the brand; and Happiness"). ... Hot companies that get this include MTV, H&M, Nike, Levi Strauss, Cadbury, Mars, Apple, Sony, Nokia, and Red Bull. Summing Up: Recommended . Upper-division undergraduate and graduate marketing students, faculty, and professionals/practitioners." - CHOICE Recommended by CEO Refresher! How Cool Brands Stay Hot on Slideshare "...several years of research interviews with global marketing executives, and consumer behavior studies combine to give you "a timely and necessary resource" for anyone in the marketing biz." - brandchannel.com See anexcerpton the American Educational Foundation website!, Voted Marketing Book of the Year 2011 by Expert Marketeer! "This book explains brilliantly how you can gain the love of the Generation Y. A must-read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all other target groups as well." - Kevin Roberts , CEO Saatchi & Saatchi Worldwide "A lot of hot takeaways for cool brand builders in this book" - Dirk Van Kamseke , Global Marketplace Insights Manager, Levi Strauss & Co. "Case studies and interviews with global marketing executives of successful brands make this a winner for any college-level business library." Midwest Book Review "The authors sum up the winning attributes of a hot youth brand with the acronym "CRUSH" ("Coolness; Realness; Uniqueness; Self-identification with the br∧ and Happiness"). ... Hot companies that get this include MTV, H&M, Nike, Levi Strauss, Cadbury, Mars, Apple, Sony, Nokia, and Red Bull. Summing Up: Recommended . Upper-division undergraduate and graduate marketing students, faculty, and professionals/practitioners." - CHOICE "...several years of research interviews with global marketing executives, and consumer behavior studies combine to give you "a timely and necessary resource" for anyone in the marketing biz." - Brandchannel.com "Nobody draws a sharper, more incisive and still warm, caring picture of how to reach Gen Y consumers." - Dan Hill , President of Sensory Logic and author of Emotionomics and About Face, This book explains brilliantly how you can gain the love of the Generation Y. A must read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all the other target groups as well., Winner of the 2012 Berry-AMA Book Prize for the best book in marketing! "This book explains brilliantly how you can gain the love of the Generation Y. A must-read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all other target groups as well." -- Kevin Roberts , CEO Saatchi & Saatchi Worldwide "A lot of hot takeaways for cool brand builders in this book" -- Dirk Van Kamseke , Global Marketplace Insights Manager, Levi Strauss & Co. "Case studies and interviews with global marketing executives of successful brands make this a winner for any college-level business library." -- Midwest Book Review "The authors sum up the winning attributes of a hot youth brand with the acronym "CRUSH" ("Coolness; Realness; Uniqueness; Self-identification with the brand; and Happiness"). ... Hot companies that get this include MTV, H&M, Nike, Levi Strauss, Cadbury, Mars, Apple, Sony, Nokia, and Red Bull. Summing Up: Recommended . Upper-division undergraduate and graduate marketing students, faculty, and professionals/practitioners." -- CHOICE "...several years of research interviews with global marketing executives, and consumer behavior studies combine to give you 'a timely and necessary resource' for anyone in the marketing biz." -- Brandchannel.com "Nobody draws a sharper, more incisive and still warm, caring picture of how to reach Gen Y consumers." -- Dan Hill , President of Sensory Logic and author of Emotionomics and About Face, "This book explains brilliantly how you can gain the love of the Generation Y. A must-read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all other target groups as well." -- Kevin Roberts , CEO Saatchi & Saatchi Worldwide "A lot of hot takeaways for cool brand builders in this book" -- Dirk Van Kamseke , Global Marketplace Insights Manager, Levi Strauss & Co. "Case studies and interviews with global marketing executives of successful brands make this a winner for any college-level business library." -- Midwest Book Review "The authors sum up the winning attributes of a hot youth brand with the acronym "CRUSH" ("Coolness; Realness; Uniqueness; Self-identification with the br∧ and Happiness"). ... Hot companies that get this include MTV, H&M, Nike, Levi Strauss, Cadbury, Mars, Apple, Sony, Nokia, and Red Bull. Summing Up: Recommended . Upper-division undergraduate and graduate marketing students, faculty, and professionals/practitioners." -- CHOICE "...several years of research interviews with global marketing executives, and consumer behavior studies combine to give you 'a timely and necessary resource' for anyone in the marketing biz." -- Brandchannel.com "Nobody draws a sharper, more incisive and still warm, caring picture of how to reach Gen Y consumers." -- Dan Hill , President of Sensory Logic and author of Emotionomics and About Face, "This book explains brilliantly how you can gain the love of the Generation Y. A must-read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all other target groups as well." - Kevin Roberts , CEO Saatchi & Saatchi Worldwide, Voted Marketing Book of the Year 2011 by Expert Marketeer! "This book explains brilliantly how you can gain the love of the Generation Y. A must-read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all other target groups as well." - Kevin Roberts , CEO Saatchi & Saatchi Worldwide, "A lot of hot takeaways for cool brand builders in this book" - Dirk Van Kamseke , Global Marketplace Insights Manager, Levi Strauss & Co. "Case studies and interviews with global marketing executives of successful brands make this a winner for any college-level business library." Midwest Book Review "The authors sum up the winning attributes of a hot youth brand with the acronym "CRUSH" ("Coolness; Realness; Uniqueness; Self-identification with the br∧ and Happiness"). ... Hot companies that get this include MTV, H&M, Nike, Levi Strauss, Cadbury, Mars, Apple, Sony, Nokia, and Red Bull. Summing Up: Recommended . Upper-division undergraduate and graduate marketing students, faculty, and professionals/practitioners." - CHOICE Recommended by CEO Refresher! How Cool Brands Stay Hot on Slideshare "...several years of research interviews with global marketing executives, and consumer behavior studies combine to give you "a timely and necessary resource" for anyone in the marketing biz." - brandchannel.com See an excerpt on the American Educational Foundation website!, "This book explains brilliantly how you can gain the love of generation Y. A must-read for all generation Y marketers and for all brand marketers together, since Generation Y leads to all the other target groups as well." Kevin Roberts, CEO Saatchi & Saatchi Worldwide "A lot of hot takeaways for cool brand builders in this book." Dirk Van Kemseke, Global Marketplace Insights Manager, Levi Strauss & Co . "Nobody draws on a sharper, more incisive and still warm, caring picture of how to reach Gen Y consumers." Dan Hill, President of Sensory Logic Inc and author of Emotionomics and About Face "A cool book on youth and brands and very relevant for my international marketing and branding practice." Peter Van Overstraeten, Global Marketing Manager Beck's & Hoegaarden at AB Inbev "A brand today needs a strong DNA that is capable of constantly surprising youth with novelties to keep them interested while staying true to its legacy... How Cool Brands Stay Hot taps into these areas of tension that hold the key to success in youth markets." Joris Aperghis, CMO G-Star International, "A lot of hot takeaways for cool brand builders in this book" - Dirk Van Kamseke , Global Marketplace Insights Manager, Levi Strauss & Co. "Case studies and interviews with global marketing executives of successful brands make this a winner for any college-level business library." Midwest Book Review "The authors sum up the winning attributes of a hot youth brand with the acronym "CRUSH" ("Coolness; Realness; Uniqueness; Self-identification with the brand; and Happiness"). ... Hot companies that get this include MTV, H&M, Nike, Levi Strauss, Cadbury, Mars, Apple, Sony, Nokia, and Red Bull. Summing Up: Recommended . Upper-division undergraduate and graduate marketing students, faculty, and professionals/practitioners." - CHOICE
