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As Novas Relações Públicas : Communicação Entre o Setor Privado e Público by María Jose da Costa Oliveira (2015, Trade Paperback)

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As Novas Relacoes Publicas: Communicacao Entre O Setor Privado E Publico by Da Costa Oliveira, Maria Jose, ISBN 1943350108, ISBN-13 9781943350100, Brand New, Free shipping in the US

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Product Information

Este livro analisa a interface da comunica o organizacional com a comunica o p blica, partindo do pressuposto de que as organiza es privadas tamb m se inserem no contexto democr tico, que inclui a delibera o para tomada de decis o e, neste sentido, entrela a-se com a comunica o p blica, que voltada para o interesse p blico. Assim, variados recursos comunicativos e as transforma es nos padr es de engajamento c vico dos cidad os est o exigindo que as estrat gias e pol ticas de comunica o organizacionais tamb m levem em conta as demandas das esferas p blicas, bem como a contribui o que podem dar para a constitui o de capital social. Sob o ponto de vista te rico, este livro aborda inicialmente os conceitos de esfera p blica e democracia, participa o e delibera o que alicer am a interface entre comunica o organizacional e comunica o p blica. Por fim, s o apresentadas como t m sido, nas pr ticas de comunica o das organiza es, as intera es entre privado e p blico, considerando suas a es voltadas responsabilidade socioambiental, permitindo analisar o n vel dessa rela o numa abordagem restrita a uma amostra do que tem sido realizado pelas empresas no Brasil e que serve, ainda que com limita es, para se entender os desafios que se apresentam para o alcance efetivo da intera o entre as pr ticas de comunica o p blica e organizacional. Espera-se, portanto, analisar as imbrica es entre p blico e privado, a partir dos entrela amentos e conflitos que se estabelecem entre comunica o p blica e comunica o organizacional e as formas e limita es como s o articulados esses conceitos na pr tica, bem como analisar o impacto da Comunica o P blica como princ pio orientador da Comunica o Organizacional.

Product Identifiers

Publisher
Globalsouth Press
ISBN-10
1943350108
ISBN-13
9781943350100
eBay Product ID (ePID)
215994383

Product Key Features

Author
María Jose Da Costa Oliveira
Publication Name
As Novas Relações Públicas : Communicação Entre O Setor Privado E Público
Format
Trade Paperback
Language
Portuguese
Educational Level
Adult & Further Education
Publication Year
2015
Type
Textbook

Additional Product Features

Copyright Date
2015
Target Audience
Adult Education
Topic
General
Genre
Business & Economics

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As Novas Relações Públicas : Communicação Entre o Setor Privado e Público by María Jose da Costa Oliveira (2015, Trade Paperback)

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Additional Product Features

Picture 1 of 1

As Novas Relações Públicas : Communicação Entre o Setor Privado e Público by María Jose da Costa Oliveira (2015, Trade Paperback)

All listings for this product

New (Other). item 1 As Novas Relacoes Publicas: Communicacao Entre O Setor Privado E Publico by D...New (Other)As Novas Relacoes Publicas: Communicacao Entre O Setor Privado E Publico by D...

Brand New. item 2 As Novas Relacoes Publicas: Communicacao Entre O Setor Privado E Publico by D...Brand NewAs Novas Relacoes Publicas: Communicacao Entre O Setor Privado E Publico by D...

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Product Identifiers

Product Key Features

Additional Product Features

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Brand New. item 2 As Novas Relacoes Publicas: Communicacao Entre O Setor Privado E Publico by D...