The Start-Up of You : Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman and Ben Casnocha (2012, Hardcover)
About this product
|A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs. The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business : a living, breathing, growing start-up of you . Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn't about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to: * Adapt your career plans as you change, the people around you change, and industries change. * Develop a competitive advantage to win the best jobs and opportunities. * Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. * Find the unique breakout opportunities that massively accelerate career growth. * Take proactive risks to become more resilient to industry tsunamis. * Tap your network for information and intelligence that help you make smarter decisions. A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.|
A revolutionary blueprint for navigating the new world of work. Today, the career escalator is jammed at every level. Creative disruption is shaking every industry. Wages are virtually stagnant. Global competition for jobs is fierce. The employer-employee pact is over; job security doesn't exist. Here, LinkedIn co-founder and chairman Reid Hoffman and author, Ben Casnocha, reveal a revolutionary new blueprint for how to survive and thrive in this new career landscape. How? By learning to thinking and act like an entrepreneur. In other words, the secret to moving up that jammed escalator, they say, is to run your career like it's a start-up business: a living, breathing, growing start-up of you. Why? Start-ups and entrepreneurs are nimble. They are innovative. They invest in themselves. They are self-reliant, yet build strong networks to amplify their strengths. They assess the needs of their target customers. They leverage their competitive advantages in the marketplace. These are the very same skills needed to get ahead in today's fractured world of work. You will learn the best practices of some of the most successful start-ups on the planet, and how these entrepreneurial strategies can be applied to your career. Because whether you work for a giant multinational corporation, a mid-size company in a rural city, or a two-person operation run out of a garage, you need to know how to: -Launch career plans in conditions of tremendous uncertainty, and be nimble enough to iterate on these plans quickly if current ones aren't working -Invest in your assets and establish a competitive advantage -Capitalize on breakout opportunities and effectively manage the risk inherent in those opportunities -Develop genuine relationships and map these relationships into an effective, professional network. -Tap your network for the information and intelligence that will lead to you smarter career decisions -And much more. A groundbreaking guide to flourishing in the world we live in today, the Start-Up of You empowers each one of us to be the founder of and CEO our own career, and take control of our professional future.
LinkedIn co-founder and chairman Hoffman and author Casnocha show readers how to accelerate their career in today's competitive world. The key is to manage one's career as if it were a start-up business--a living, breathing, growing start-up of you.
|Author||Ben Casnocha, Reid Hoffman|
|Number Of Pages||272 pages|
|Publisher||Crown Publishing Group|
|LC Classification Number||HF5384.H63 2012|
|"Being an entrepreneur isn''t really about starting a business. It''s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you''re in or want to be in The Start-Up of You holds lessons for success." -Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City "Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact." -Sheryl Sandberg, Chief Operating Officer, Facebook "Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want." -Gretchen Rubin, author of the #1 bestseller, The Happiness Project "The Startup of You" describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed." -Jack Dorsey, co-founder of Twitter, co-founder of Square "This great book shows that entrepreneurship is really about taking control of your life, and you don''t need a big startup to be an entrepreneur - you need personal responsibility and intellectual exploration." - Penelope Trunk, author, Brazen Careerist "Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout." -Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay "A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur not in a particular company but in the most important enterprise of all: one''s own life." -Cory Booker, Mayor of Newark ""The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world." -Joi Ito, Director, MIT Media Lab "Hoffman and Casnocha make a number of astute observations about shifts in the world of work.... As well as explaining network intelligence, or why your contacts'' contacts may be the best source of leads about potential jobs...the book also gives numerous tips--including ones gleaned from the world of online dating--about how best to broker effective relationships . - The Economist "If you are starting a career, it is an excellent book for thinking through the practical issues you will face in branding yourself in what is becoming a more volatile and very different labor market" - Tyler Cowen, Marginal Revolution. "The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book "the start-up of YOU." His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today''s increasingly globalized, competitive, and networked world." -Jeff Weiner, CEO, LinkedIn "LinkedIn co-founder Reid Hoffman has pulled off something extraordinary in his book-writing debut. He has challenged a well-worn idea....and replaced it with something better." - Fortune|
Most relevant reviews
- rglo5497Dec 8, 2012by
As a career counselor, the book resonates with excellent suggestions!
I love the book! I do presentations to encourage people to be more entrepreneurial in their search for job success. I bought five to give as door prizes. It's not just another business book but can be used in many ways. The authors did a wonderful job alerting us that times have changed and we'd better be more flexible and pay attention, as the "surprises" in our lives may lead to different, but more exciting job satisfaction.